Email Marketing Automation Strategist

The Opportunity

Manage daily operations of the email marketing campaign setup including: advanced email journey building, content production, contact strategy design, audience segmentation, and email QA
Manage email calendar, send volume, list targeting and define cadence based on performance testing, segmentation and organizational prioritization
Design and implement lead generation programs that provide measurable improvement to meet goals
Develop A/B and multivariate testing strategies and improve campaigns based on insights and business needs
Monitor marketing metrics (open rates/click-through/deliverability) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics
Identify potential process improvements and recommend solutions to management to improve efficiency and email engagement
Track and communicate results, success metrics and recommendations for improvement

Your Qualifications

• 2+ years of email lifecycle marketing experience, with focus on developing new campaigns
• 2+ years of email channel expertise, includes: CRM management, responsive creative/technical design, deliverability, list segmentation, and best practices
• Experience with major Email Service Provider (ESP) or CRM platform is required
• Prior success with lead nurturing programs, audience segmentation, marketing automation, and content personalization efforts that have demonstrably improved conversion and engagement
• Experience using analytics and analytics tools to measure success and improve campaigns
• Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws

Compensation

$70,000 - $110,000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience
Eligible for a discretionary bonus based on firm and individual performance

About the Role

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification.

Benefits

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care

Schedule

This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

Equal Opportunity Employer

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER