Marketing Automation Strategist

Join Aristocrat, a top player in the entertainment and content-creation industry, as a key contributor to advancing customer engagement, personalization, and revenue growth for the Michigan Lottery’s iLottery program. Our culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily.

Responsibilities

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
• Act as the primary point of accountability for lifecycle automation performance and scalability.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and advanced personalization features to drive engagement and retention.
• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
• Complete promotional and bonus campaigns within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
• Identify and resolve automation risks and technical limitations.
• Enforce QA, testing, and launch standards for all automated campaigns.
• Build and complete A/B and multivariate tests to continuously improve performance.
• Monitor and report on important metrics, translating results into actionable insights.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
• Proven hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Demonstrated experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating logic for dynamic personalization.
• Strong analytical skills to synthesize data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized and diligent, with the ability to manage multiple high-impact initiatives.
• Self-directed and proactive, growing in a hybrid, cross-functional team structure.

About Aristocrat

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX: ALL) regulated online Real Money Gaming (RMG) business, formed in 2024 through the merger of Anaxi and NeoGames (including Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, offering a full-service portfolio across iLottery, iGaming, and Online Sports Betting (OSB).

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology, delivering industry-leading casino games, mobile games, and online real money games to millions of players worldwide daily. Headquartered in Sydney, Australia, Aristocrat operates three business units: regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness), and regulated online real money (Aristocrat Interactive). With over 8,500 employees globally, the company is united by its mission to bring joy to life through the power of play.

Values

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen

Pay

Pay range: $84,000 - $156,000 per year. Our goal is to pay a market competitive salary focusing near the median of our pay ranges. Final offers will be based on experience level, education, skills, work location, and internal pay equity.

Benefits

• Comprehensive health, dental, and vision insurance
• Paid time off
• 401(k) plan with employer matching

More details available at https://atibenefits.com/.

This role is subject to mandatory background screening and regulatory approvals, including criminal background checks, fingerprinting, and licensing with applicable gaming regulatory authorities. Candidates must be authorized to work in the job posting location on a full-time basis without the need for current or future visa sponsorship.