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Jobs · Marketing · Texas

Email Marketing Automation Strategist

Creative Circle · Dallas, TX · 2 wk ago
HybridMarketingContract

This is a hybrid contract role starting immediately and continuing through the end of the year (40 hours per week) with potential extension. The position requires 2 days of onsite work per week in the North Dallas / Galleria area.

About the role

This position will create and maintain marketing automation efforts focusing on email marketing, automation building, and overall maintenance. The Marketing Automation Strategist will also serve as backup for updating and maintaining online content for websites and analyze and report on findings, trends, and best practices to each business line.

Responsibilities

  • Independently build and monitor workflows/nurture campaigns for automated content/email releases
  • Maintain the day-to-day scheduling, support, and planning for all automation efforts
  • Suggest and implement new strategies to grow outreach and lead through digital efforts
  • Work with UX and CX staff members to develop customer journeys to increase engagement and user experience through all digital channels
  • Build and design emails in email marketing software
  • Develop and administer tests for static and dynamic content, A/B testing, and list segmentation
  • Independently run and compile analytics reports for stakeholders using email marketing software and Microsoft Excel
  • Manage subscription management, knowledge of requirements and laws (CAN-SPAM, GDPR, etc.)
  • Maintain mindfulness of deliverability, segmentation strategy, reputation, and best practices
  • Understand HTML email coding, email rendering/design, and troubleshoot common email problems

Requirements

  • Bachelor’s Degree in Marketing, Digital Marketing, Computer Science, Communication, or related fields
  • 3+ years of digital marketing experience
  • Understanding and experience with Marketing Automation software, lead generation, and nurture/drip campaigns
  • Proficient in email building software and tools
  • Experience with Click Dimensions (preferred, not required)
  • Familiar with CRM Dynamics and data management (preferred, not required)
  • Knowledge of marketing automation best practices
  • Understanding and ability to code in HTML and CSS (preferred)
  • Ability to design and interpret technical specifications
  • Ability to learn software applications and technical information quickly
  • Ability to lead day-to-day email operations with minimal to no supervision
  • Proficient decision-making skills regarding best practices for email and marketing automation
  • Understanding of email marketing laws (CAN-SPAM, GDPR, etc.)
  • Familiarity with financial services products and processes is a plus
  • Proficient with Microsoft Excel
  • Strong oral and written communication skills to interact with staff, end users, and management
  • Presentation skills to showcase successes and failures of campaigns
  • Ability to prioritize multiple tasks simultaneously with frequent interruptions and time constraints
  • Experience with developing cross-departmental consensus
  • Highly self-motivated
  • Excellent analytical and problem-solving skills
  • Excellent time management and organization skills to handle multiple projects and priorities

Schedule

  • Hybrid role requiring 2 days of onsite work per week in the North Dallas / Galleria area
  • 40 hours per week

Benefits

This position may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. Anthem / Blue Cross Blue Shield health coverage is provided.

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