Email Marketer

Key Responsibilities

• Develop, launch, and manage effective email marketing campaigns.
• Segment lists and personalize content to increase open and click-through rates.
• Analyze campaign performance and provide actionable insights for improvement.
• Work closely with the design and content teams to create compelling email templates.
• Maintain the email marketing calendar and ensure timely campaign delivery.
• Ensure compliance with anti-spam laws and industry best practices.
• Conduct A/B testing on subject lines, content, and calls-to-action.

Qualifications

• 2+ years of experience in email marketing or digital marketing.
• Proficiency with email marketing platforms (such as Mailchimp, HubSpot, or Klaviyo).
• Strong analytical skills and experience with campaign metrics.
• Excellent written communication and copywriting skills.
• Ability to work independently and collaboratively.
• Knowledge of email automation and segmentation strategies.
• Familiarity with Canadian anti-spam legislation (CASL) is an asset.