Email & Loyalty Campaign Operations Specialist

About the role

This role is for an Email & Loyalty Campaign Operations Specialist at Vertex Communication Group. The position involves driving high-impact CRM and loyalty campaigns through expert technical execution. Compensation ranges from USD 55 - 70/hour, and the role is fully remote in the United States.

Responsibilities

• End-to-end campaign production in Bloomreach across email and loyalty program communications: building, testing, QAing, and deploying.
• The integrated campaign calendar: building and maintaining it for accuracy, completeness, and cross-channel alignment.
• Email mocks in Figma that reflect campaign structure, promotional strategy, and segmentation.
• The weekly production alignment meeting: leading it, finalizing mocks for the team, and ensuring campaign flow is maximized for the customer experience.
• Subject lines and preheaders: managing, assigning, and QAing for strong messaging, accuracy, and no duplication.
• HTML and CSS email coding as needed for customization, personalization, and layout execution.
• Creative asset collection and handoff, ensuring timely delivery and efficient file production.
• Creative briefing for CRM and loyalty campaigns: translating strategy and calendar priorities into clear, accurate briefs.
• Cross-channel coordination across email, SMS, and loyalty touchpoints for message coherence.
• A detailed QA process across every campaign: creative, linking, tracking, segmentation, and personalization verified before deployment.
• Weekly, monthly, and quarterly performance reporting, with clear insights and recommendations.
• Identifying and implementing AI and automation opportunities to streamline production.
• Compliance with email best practices and CAN-SPAM, CCPA, and GDPR requirements.

Requirements

• Verifiable, hands-on Bloomreach experience (formerly Exponea) across build, test, QA, and deploy.
• 3+ years of email marketing, campaign production, or CRM execution, ideally in a DTC or eCommerce environment.
• HTML and CSS email coding proficiency (hands-on, not conceptual).
• Figma for building and updating email mocks.
• A demonstrable QA discipline and process for catching errors before deployment.
• Reporting fluency: comfortable owning weekly, monthly, and quarterly performance reporting and interpreting KPIs.
• A self-directed working style: able to run a client's weekly meeting and manage your own workflow with minimal oversight.
• Required: active, specific use of AI tools in your daily production workflow, with the ability to describe exactly how you use them.

Qualifications

• Nice to have: SMS campaign execution experience; familiarity with CDPs or other segmentation tools; loyalty or rewards program execution experience; DTC or retail brand background.

Skills

• QA methodology
• Email marketing
• Data reporting
• SMS marketing
• Retail marketing
• Loyalty program
• Direct-to-consumer marketing (DTC marketing)
• Customer data platform (CDP)

Benefits

• Compensation: $55–$70USD/hour, depending on experience.
• Type of Contract: Independent Contractor (1099).
• Real Impact, Small Team — Your work is visible from day one.

Pay

$55–$70USD/hour, depending on experience.

Schedule

Full-time, independent contractor (1099) role with a 90-day evaluation period and an engagement of 30–40 hrs per week.