Email/CRM Manager

About the Role

Delaware North is hiring an Email/CRM Manager with diverse expertise in ESPs or omnichannel platforms to join our team in Buffalo, New York. As an Email/CRM Manager, you will be responsible for leading the team to build customer loyalty, optimize our brands, and increase revenues through extraordinary communications. If you have lofty career goals and want a challenging role where collaboration and hard work are rewarded, this is the opportunity for you.

Pay

Minimum – Anticipated Maximum Base Salary: $95,900 - $129,400 / year. In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.

Responsibilities

• Collaborate with the CRM team to centralize email service providers into a single omnichannel solution, identifying inefficiencies and automating manual processes.
• Manage daily tasks of the team, ensuring adherence to standard operating procedures and processes, while supervising a team of five email specialists and providing training and support on CRM systems and best practices.
li>Align CRM initiatives with business goals by collaborating with internal stakeholders and partnering with external vendors and agencies.
• Lead integration projects with other systems and tools, implementing workflows and automation processes to improve efficiency, while ensuring data integrity and security.
• Develop custom reports and dashboards to provide insights into sales and marketing performance, continuously analyzing data for trends, insights, and areas of improvement.
• Serve as the first point of contact for platform-related issues.

Qualifications

• Bachelor’s degree in marketing, business administration, or a related field; a master’s degree is a plus.
• Minimum of 5 years of experience in CRM management, preferably in the hospitality industry.
• Proficiency in CRM software and analytics tools, including Salesforce, HubSpot, and Google Analytics, and database management.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Results-oriented mindset with a focus on driving customer engagement, retention, and revenue growth.

Schedule

Monday - Friday

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.