CRM Manager

About the role

Our client is hiring a CRM / Lifecycle Marketing Manager to build and own its U.S. customer retention and lifecycle marketing strategy. This is a brand-new role with the opportunity to create the program from the ground up — from customer segmentation and first-party data growth to email/SMS, personalization, automation, and measurement. Our client has a strong consumer brand presence and demand generation engine, but the next opportunity is figuring out how to stay connected with customers after initial engagement and drive retention, repeat purchase, and customer lifetime value.

Responsibilities

• Build the CRM and lifecycle marketing strategy
• Develop customer journeys across email, SMS and other retention channels
• Create meaningful customer segments and personalized messaging strategies
• Grow their first-party customer database
• Build programs focused on engagement, retention, repeat purchase and lifetime value
• Connect CRM activity back to eCommerce sales and actual purchase behavior
• Own testing and optimization, including A/B testing and performance measurement
• Help evaluate and optimize their CRM/marketing automation technology
• Partner across eCommerce, digital, brand marketing, sales and global marketing teams

Requirements

• 5–8+ years of CRM, lifecycle, retention or customer marketing experience
• Strong preference for CPG, consumer or retail brand experience
• Experience working in-house for a brand is highly preferred
• Strong background in customer segmentation and personalization
• Hands-on experience with email, SMS and marketing automation platforms
• Experience growing a first-party database or evolving an existing CRM program
• Ability to connect marketing programs to conversion, sales or revenue, not just opens and clicks
• Experience building or significantly improving a CRM/lifecycle program
• Comfortable being both strategic and hands-on
• Someone who understands how to connect lifecycle marketing back to retail/eCommerce purchase behavior
• B2B experience is a plus, but not required

Benefits

• health, dental and vision benefits
• competitive 401k package

Pay

salary range of $120,000-$135,000 base with eligibility to earn a 12% bonus

Schedule

hybrid schedule, 3 days in-office in the northern suburbs of Illinois