CRM Manager
Avis Budget Group is a global vehicle rental company with 25,000 employees focused on delivering safe, sustainable mobility solutions. This role drives customer engagement and lifetime value through CRM programs across Avis, Budget, and Zipcar.
About the role
As CRM Manager, you will lead the execution of customer lifecycle communications across email, SMS, and push notifications. This hands-on leadership position requires both strategic thinking and operational execution to translate lifecycle and promotional strategies into high-quality customer experiences that boost engagement, conversion, retention, and customer lifetime value.
The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple initiatives across brands and channels in a fast-paced environment.
Responsibilities
- Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar
- Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications
- Identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communications
- Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns
- Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies
- Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives
- Improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function
Benefits
- Medical, Dental, Vision, Life and Disability insurance
- Voluntary benefits including Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, and Critical Illness Insurance
- 401(k) Retirement Plan with company-matched contributions
- Full training to enhance professional skills
- Employee discounts on Avis/Budget car purchases
- Employee Assistance Program offering counseling, financial and legal consultation, and care service referrals
Pay
The annual starting salary for this position is between $115,000 and $130,000. Factors that may affect starting pay include geography, skills, education, experience, and other qualifications.