Email Content Manager

Overview

Called to K-LOVE Inspiring People to Move Closer to Jesus
At K-LOVE, every role is ministry. We hire first for ministry alignment and a shared commitment to our faith, mission, vision, and values. We then seek talented professionals who can use their God-given gifts, skills, and experience to serve with excellence.

What You Will Be Doing

• Plan, build, test, schedule, send and monitor email marketing campaigns.
• Maintain and manage an editorial calendar to plan, organize and schedule email campaigns, ensuring consistent communication cadence and alignment with broader marketing initiatives.
• Improve, orchestrate, and create emails utilizing provided copy, graphics, links and other assets.
• Understand and help create rich user experiences involving email and digital platforms.
• Build, edit and improve audience segments for emails.
• Identify, recommend and implement best practices for improving engagement rates and optimize campaign results.
• Devise and conduct A/B tests to determine areas to improve subject lines, copy, design and images.
• Analyze and report on email metrics.
• Work with in project management software (e.g. Wrike) to track progress on graphics, copy, links and collaborate with designers, producers and other channel managers.
• Connect and add audience data from internal or third-party data sources.
• Work with stakeholders for all touchpoints of a user’s journey in an email campaign (e.g., landing page, form, confirmation message, confirmation email, follow-up email, etc.), using clear, engaging and persuasive language.
• Learn and adhere to best practices for email campaigns and industry standards.
• Grow email subscriber lists for K-LOVE brands (i.e., K-LOVE, Air1, Goodsource, K-LOVE Kids).

Experience and Skills We Are Seeking

• Bachelor’s degree in digital marketing, Marketing, Digital Media Studies, Computer Science, Communications, or a combination of education/training with relevant experience required.
• Minimum three years’ experience in email or digital marketing.
• Experience creating, optimizing, distributing and managing email campaigns.
• Experience using email marketing platforms; experience with Braze preferred.
• Experience developing audience segments and automation strategies.
• Knowledge of Adobe Creative Cloud, including Photoshop preferred.
• Experience with project management tools (e.g., Wrike) preferred.
• Experience in digital campaign development with an understanding of performance metrics, best practices, and digital trends (e.g., SEO best practices).
• Experience with A/B testing and implementation of strategies to improve email performance preferred.
• Knowledge of HTML preferred.
• Ability to learn and master new software.
• Solid understanding of copywriting, formatting and distributing content digitally.
• Detail oriented with experience in AP Style a plus.
• Naturally inclined to make things simpler and more intuitive, sensitive to how UI can help users, sensitive to color, layout, space, icons and visual hierarchy.
• Ability to look toward the future to keep digital properties cutting-edge and ready for the evolving digital landscape.
• Highly motivated individual who can work in the details, while ensuring the overall program is on strategy.
• A collaborative and flexible style, with strong service mentality.
• Naturally inclined to be a team player.
• Excellent interpersonal skills with the ability to develop sincere business/ministry relationships.
• Strong written and verbal communication and presentation skills.
• Demonstrated commitment to the social sector with a passion for our mission and values.

What We Offer You

• Medical Insurance
• Vision Insurance
• Company paid Dental
• Company paid life insurance and short term/long term disability insurance
• Company 401k with a generous company match
• Generous paid vacation, sick leave and holiday time off
• Amazing company culture that includes exclusive access to concerts, movie premieres, media industry and events.