Content Manager
Storyful · New York, NY · 1 wk ago
Marketing$70k–$150k/yrFull-time
What You Will Do
- Editorial Strategy & Content Production
- Lead editorial planning across Intelligence and News content pillars
- Define themes, formats, and cadence in alignment with core business priorities
- Produce and commission long-form and short-form content including reports, POVs, blogs, and executive briefings
- Brief internal and external contributors as needed
- Extract and develop executive quotes, data insights, and thought leadership angles from research and product materials
- Repackage and package content for web, sales, and social distribution
- Prioritize high-impact, reusable content that can be deployed across campaigns, sales conversations, and executive engagement
- Brand Voice & Editorial Quality Control
- Act as the editorial guardian for Storyful's brand voice, tone, and messaging
- Review and approve outward-facing content and flag inconsistencies before publication
- Edit, fact-check, and QA content produced across the marketing team
- Ensure accuracy and alignment with brand guidelines
- Maintain and evolve tone-of-voice documentation, messaging frameworks, and content standards in partnership with the Head of Marketing & Growth
- Uphold visual consistency and narrative discipline across all channels and outputs over time
- Video & Multimedia Production
- Lead the development of video concepts and scripts for Intelligence and News audiences
- Storyboard and plan video shoots, managing pre-production logistics and creative direction
- Prioritize high-impact, reusable content that can be deployed across campaigns, sales conversations, and executive engagement
- Manage freelance videographers and editors as required
- Brief and quality-assure their outputs to ensure brand alignment
- Content for Social Distribution
- Define platform-specific social strategies and own the monthly content calendar in collaboration with the Marketing Coordinator
- Write post copy and brief visuals and video assets for all organic social channels
- Support community management and audience engagement across owned platforms
- Website Content & Discoverability
- Own the freshness and accuracy of content across Storyful's web properties
- Regularly refresh, consolidate, or retire pages to ensure the site reflects current messaging and priorities
- Ensure all web content is consistent in tone, structure, and brand voice in collaboration with the wider marketing team
- Apply discoverability best practices — including metadata, page structure, and content organisation — to ensure content is findable and performs well organically
- Cross-Functional Collaboration
- Work closely across the marketing team to ensure content is aligned with broader campaign and GTM strategies
- Contribute creative assets, content variants, and messaging input to support campaign execution and A/B testing
- Support landing page and CTA optimisation by contributing content and copy improvements to conversion workflows
- Contribute to event and webinar programming, including agenda development, speaker briefing, and on-the-ground content capture
- Maintain knowledge management resources including playbooks, asset libraries, and enablement materials
- Contribute to commercial team efforts to ensure content directly supports sales conversations, client engagement, and conversion
What We’re Looking For
- 5–7 years of experience in content production, editorial management, or multimedia journalism in a B2B, media, or agency environment
- Exceptional written communication skills with a rigorous editorial sensibility, meticulous on accuracy, brand consistency, and quality across all formats
- Hands-on video production and post-production experience, including editing capability across long and short-form content
- Proven ability to manage multiple content workstreams across web, social, and sales channels, optimising for each audience and format
- Preferred background in media, intelligence, journalism, or communications industries
- Experience in a B2B SaaS or data/intelligence product environment
- Familiarity with design tools such as Adobe Creative Suite or Canva for light layout and visual production tasks
- Experience working with or briefing freelance contributors, videographers, or designers
- Experience producing sales enablement assets — such as pitch decks, one-pagers, and case studies — and translating complex product or research content into commercially compelling narratives
- Bachelor's degree in Journalism, Communications, Marketing, or a related field
Equal Opportunity Employer
We are committed to creating an inclusive workplace that values diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, age, disability, national origin, or any other protected characteristic under applicable local laws.