Email Automation Manager - Direct FTE Perm

Salesforce Email Automation Manager

Rare opportunity to step into a best-of-both-worlds leadership role where you can remain highly hands-on while also building, managing, and mentoring your own team. Offers the appeal of a mid-sized organization with flexibility, visibility, and the ability to make a real impact.

Responsibilities

• Lead the strategy, execution, and optimization of Salesforce email marketing automation campaigns
• SME on Salesforce Marketing Automation
• Oversee & enhance email nurture programs, segmentation, personalization, lead scoring, & lifecycle campaigns
• Develop & optimize campaign performance across digital channels, especially email marketing and paid social
• Partner across teams to align CRM data, workflows, reporting, & campaign execution
• Manage digital initiatives tied to landing pages, web experiences, analytics, and conversion optimization
• Use marketing analytics and business intelligence reporting to identify trends, measure campaign success, and improve performance
• Shape digital marketing roadmap while also leading day-to-day execution
• Hire, mentor, and lead a small team + remaining deeply involved in the technical work

Requirements

• Ability to balance leadership, strategy, and hands-on tactical execution
• Strong in email marketing and marketing automation
• Specific experience with Salesforce for campaign execution, automation, CRM integration, and lead management
• Experience with paid social media campaign management & optimization
• Expertise in marketing analytics, campaign reporting, and performance measurement
• Experience with lead nurturing, lead scoring, lead lifecycle management, and CRM-connected workflows
• Strong understanding of growth marketing / growth hacking principles
• Experience supporting both B2C and B2B campaigns
• Ability to lead digital media strategies and execute effectively across channels
• Proven background in digital marketing with a blend of strategic leadership and hands-on campaign execution
• Proven background in marketing automation, including experience with Salesforce Marketing, Salesforce Pardot, HubSpot, or similar platforms
• Strong knowledge of paid media, including paid search, paid social, and broader social media strategy and campaign management
• Experience with email marketing platforms and the ability to create, deploy, and optimize automated email programs
• Proficiency in marketing analytics, web analytics, and performance reporting to guide data-driven decisions

Skills

• Ability to balance leadership, strategy, and hands-on tactical execution
• Strong in email marketing and marketing automation
• Specific experience with Salesforce for campaign execution, automation, CRM integration, and lead management
• Experience with paid social media campaign management & optimization
• Expertise in marketing analytics, campaign reporting, and performance measurement
• Experience with lead nurturing, lead scoring, lead lifecycle management, and CRM-connected workflows
• Strong understanding of growth marketing / growth hacking principles
• Experience supporting both B2C and B2B campaigns
• Ability to lead digital media strategies and execute effectively across channels
• Proven background in digital marketing with a blend of strategic leadership and hands-on campaign execution
• Proven background in marketing automation, including experience with Salesforce Marketing, Salesforce Pardot, HubSpot, or similar platforms
• Strong knowledge of paid media, including paid search, paid social, and broader social media strategy and campaign management
• Experience with email marketing platforms and the ability to create, deploy, and optimize automated email programs
• Proficiency in marketing analytics, web analytics, and performance reporting to guide data-driven decisions

Benefits

• Full-time salaried role up to $105K plus bonus, Total compensation up to $115K