Custom Email Manager

This position manages the execution, optimization, and support of both third-party and People Inc. product marketing email campaigns. Hybrid 3× per week in New York, NY or Des Moines, IA.

Responsibilities

• Manage the end-to-end execution of email campaigns—from email building (template or HTML), audience segmentation and logic, to QA testing, scheduling, and deployment of fully sponsored (“Partner Offers”) emails.
• Coordinate campaigns closely with the Account Strategists team to ensure flawless execution; perform A/B testing such as subject lines, content, send times, and creative elements to improve performance.
• Manage quality assurance testing across devices (desktop/mobile) and email clients (Gmail, Yahoo, Outlook, etc.).
• Manage deployment calendar and prioritize incoming requests from account strategist and sales teams, ensuring no deliverability conflicts.
• Monitor email deliverability, list health, and compliance with CAN-SPAM and other regulations.
• Collaborate with the conversion team to grow and refine the Partner Offers database.
• Develop high-level, centralized reports for use by external teams related to newsletter and brand performance metrics, including open rates, list sizes, and audience insights on an ongoing and ad hoc basis.
• Prepare performance reports for Partner Offers and other in-email advertising on an ongoing and ad hoc basis.
• Create, track, and update project tickets for in-email house marketing campaign trafficking.
• Proactively maintain currency with email trends, advising on best practices and data-driven recommendations to improve performance.
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 3–5 years of related professional experience.
• Experience in digital marketing, email marketing, or advertising operations is preferred.
• Strong familiarity with ESPs such as Zetamail, Iterable, Salesforce, etc.

Skills

• Strong ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Excellent analytical skills, with experience interpreting performance data and identifying actionable insights.
• Knowledge of email deliverability best practices and list management.
• Detail-oriented with a high standard for accuracy and quality assurance.
• Ability to work under pressure, problem-solve effectively, and meet tight deadlines.
• Strong communication skills, both verbal and written, with the ability to interact effectively with internal and external stakeholders.
• Proficiency in MS Office Suite, Google Docs/Sheets, and experience with email marketing platforms (Iterable, Salesforce, etc.) preferred.
• Previous experience using basic skills with Photoshop and Dreamweaver.
• General knowledge and proficiency with HTML/CSS for email customization (or ability to work with templates).
• Previous experience supporting ad sales or media campaigns is a plus.

Pay

Salary: New York: $67,000.00 – $75,000.00. The pay range represents the anticipated low and high end of the range for this position and may change based on work location, experience, and performance.

Benefits

• Unlimited paid time off (PTO).
• Adoption or surrogate assistance and donation matching.
• Tuition reimbursement.
• Basic life insurance and basic accidental death & dismemberment.
• Supplemental life insurance and supplemental accident insurance.
• Commuter benefits.
• Short-term and long-term disability.
• Health savings and flexible spending accounts.
• Family care benefits.
• 401K savings plan with a company match program.
• 10–12 paid holidays annually.
• Generous paid parental leave (birthing and non-birthing parents).
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.