Direct Response & Direct Mail Manager

About Us

American Forests is a national non-profit organization committed to creating healthy and resilient forests from cities to large forest landscapes, that deliver essential benefits for climate, people, water and wildlife. We advance our mission through forestry innovation, place-based partnerships to plant and restore forests and movement building. Established in 1875, American Forests is the oldest national non-profit conservation organization in the U.S., working to restore urban forests and forested landscapes for over 150 years.

We envision a world in which the significant environmental, societal and economic benefits of forests are fully realized and equitably available to all people. American Forests welcomes individuals who bring a variety of backgrounds and experiences to be a part of our team to help make a difference individually and collectively as we work toward achieving our mission.

About the Role

The Digital & Direct Response Manager owns execution for American Forests' multichannel direct response fundraising strategy: direct mail, email and online giving as well as other communications that Compass Digital is currently driving for the organization as a whole. The manager supports the annual calendar, interacts with creative and content production, manages outside print/mail vendors and works closely with the philanthropy team to maximize direct and digital fundraising.

Responsibilities

• Execute the annual direct response plan across direct mail, email and online giving including acquisition, renewal, year-end, special appeals and monthly/sustainer giving.
• Work with campaign creative direction, copy and production schedules; manage print and mail-house vendors selectively rather than through a full-service agency.
• Manage segmentation, list selection, testing and donor journeys to grow retention, average gift and sustainer conversion.
• Own program analytics by tracking costs, response, revenue and ROI by channel and campaign, and reporting results to leadership.
• Administer and optimize the fundraising technology stack; operate Luminate near term and lead the evaluation and migration to HubSpot.
• Ensure donor data integrity, gift coding accuracy and compliance with USPS nonprofit mailing and fundraising regulations.
• Partner with development, communications and finance to align messaging, budgets and revenue targets.

Requirements

• 5+ years in direct response fundraising or direct marketing, preferably in a nonprofit setting.
• Demonstrated ownership of direct mail and email/online campaigns from strategy through analysis.
• Hands-on experience with fundraising/CRM and marketing platforms; Luminate and/or HubSpot experience strongly preferred.
• Strong analytical skills and comfort with segmentation, testing and ROI reporting.
• Excellent project management and vendor-management skills.
• Bachelor's degree or equivalent experience; commitment to American Forests' conservation mission.

We don’t expect you to check every single box. If this role excites you, we want to hear from you! We’re interested in your ability to learn, collaborate, and bring fresh perspectives.

Reporting and Supervision

This position reports to the Vice President, Communications and will work closely with multiple departments across the organization, including Communications, Philanthropy, Operations, and Program teams. This position does not have any direct reports.

Pay

The budgeted salary range is $85,000 – 110,000.

Benefits

• Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
• Vacation and sick leave; paid holidays.
• 401(k) with match.
• Flexible spending accounts.
• Disability, life, and AD&D insurance.
• Parental bonding and bereavement leave.
• Employee assistance program.
• Technology stipend.
• Pet benefits.
• Military leave.

Schedule

This is a full-time, salaried exempt position.

Working Conditions

This is a remote position based in the United States. Up to 10% of travel throughout the U.S. may be required. This position requires the ability to remain in a stationary position (sitting or standing) for extended periods and to operate a computer and other office equipment. Reasonable accommodation may be provided to support individuals across the full range of abilities and experiences in performing the essential functions of the job.