Education & Events Manager, Drybar & Curlsmith

Position

Position: Education & Events Manager, Drybar & Curlsmith Department: Sales – Beauty Work Location: MA, NY, NJ, TX, CA, IL, 100% Remote

About the role

Helen of Troy is seeking a strategic Education & Events Manager to shape how our powerhouse hair brands—Drybar, Curlsmith, and Hot Tools—connect with consumers and retail partners. In this role, you will lead the development and execution of innovative education programs and high-impact events that drive sales, strengthen brand equity, and deepen customer relationships.

Education Responsibilities

• Create and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities
• Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides
• Support new hire onboarding with brand education and in-store activation training
• Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos
• Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location
• Organize major account education events and corporate events, including FLC, Sephora, brand events
• Manage sample and promotional product distribution to the Sales and Education Specialist Team
• Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement
• Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams

Event Responsibilities

• Plan and support key account events, including portal entry, collateral, GWP receipts, and execution
• Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering
• To develop collateral materials and ensure events are on trend, strategize with sales/marketing/international teams on planning retail events to support sales growth and manage the programs in their entirety
• Curate retailer-specific events that align with brand and consumer priorities, driving strong sales and achieving store-level ROI
• Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations
• Budget and manage event assets and collateral and ensure cost-effective execution
• Serve as the primary point of contact for event inquiries and educational program support
• Ensure a high-quality experience for all participants through excellent customer service and attention to detail
• Track and report on KPIs related to education and events
• Prepare post-event and program evaluations to inform future improvements
• Maintain accurate records and documentation for compliance and reporting purposes
• Monitor competitive activity and share insights to inform strategic decisions

Management Responsibilities

• Hire, onboard, and train direct reports supporting Education and Events

Skills Needed To Be Successful In This Role

• Strong project management and organizational skills
• Excellent communication and interpersonal abilities
• Proficiency in event management software and learning management systems (LMS)
• Ability to work independently and collaboratively in a fast-paced environment

Minimum Qualifications

• Bachelor’s Degree
• 5+ years of experience in educational programming and/or event management
• Strong understanding of the hair category and prestige beauty landscape. Ulta and Sephora experience required

Preferred Qualifications

• Bilingual English/Spanish/French capabilities
• Licensed and experienced Hairstylist/Cosmetologist

Benefits

Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.