Education & Events Manager, Drybar & Curlsmith
Position
Position: Education & Events Manager, Drybar & Curlsmith Department: Sales – Beauty Work Location: MA, NY, NJ, TX, CA, IL, 100% Remote
About the role
Helen of Troy is seeking a strategic Education & Events Manager to shape how our powerhouse hair brands—Drybar, Curlsmith, and Hot Tools—connect with consumers and retail partners.
Responsibilities
Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities
Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides
Develop and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies
Support new hire onboarding with brand education and in-store activation training
Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos
Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location
Organize major account education events and corporate events, including FLC, Sephora, brand events
Manage sample and promotional product distribution to the Sales and Education Specialist Team
Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement
Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams
Education
Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities
Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides
Develop and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies
Support new hire onboarding with brand education and in-store activation training
Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos
Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location
Organize major account education events and corporate events, including FLC, Sephora, brand events
Manage sample and promotional product distribution to the Sales and Education Specialist Team
Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement
Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams
Event
Plan and support key account events, including portal entry, collateral, GWP receipts, and execution
Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering
To develop collateral materials and ensure events are on trend, strategize with sales/marketing/international teams on planning retail events to support sales growth and manage the programs in their entirety
Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations
Budget and manage event assets and collateral and ensure cost-effective execution
Serve as the primary point of contact for event inquiries and educational program support
Ensure a high-quality experience for all participants through excellent customer service and attention to detail
Track and report on KPIs related to education and events
Prepare post-event and program evaluations to inform future improvements
Maintain accurate records and documentation for compliance and reporting purposes
Monitor competitive activity and share insights to inform strategic decisions
Management
Hire, onboard, and train direct reports supporting Education and Events
Skills Needed To Be Successful In This Role
Strong project management and organizational skills
Excellent communication and interpersonal abilities
Proficiency in event management software and learning management systems (LMS)
Ability to work independently and collaboratively in a fast-paced environment
Minimum Qualifications
Bachelor’s Degree
5+ years of experience in educational programming and/or event management
Strong understanding of the hair category and prestige beauty landscape. Ulta and Sephora experience required
This role requires reliable transportation to travel to various store locations; a valid driver’s license may be required depending on region
Preferred Qualifications
Bilingual English/Spanish/French capabilities
Licensed and experienced Hairstylist/Cosmetologist
In California, Massachusetts, New Jersey and New York, the standard base pay range for this role is $82,170 - $102,712 annually
Benefits
Salary + Bonus
Healthcare
Dental
Vision
Paid Holidays
Paid Parental Leave
401(k) with company match
Basic Life Insurance
Short Term Disability (STD)
Long Term Disability (LTD)
Paid Time Off (PTO)
Paid Charitable (volunteer) Leave
Education Assistance