Education & Events Manager, Drybar & Curlsmith

Position

Helen of Troy is seeking a strategic Education & Events Manager to shape how our powerhouse hair brands—Drybar, Curlsmith, and Hot Tools—connect with consumers and retail partners.

Education Responsibilities

• Create and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities
• Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides
• Develop and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies
• Support new hire onboarding with brand education and in-store activation training
• Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos
• Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location
• Organize major account education events and corporate events, including FLC, Sephora, brand events
• Manage sample and promotional product distribution to the Sales and Education Specialist Team
• Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement
• Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams

Event Responsibilities

• Plan and support key account events, including portal entry, collateral, GWP receipts, and execution
• Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering
• To develop collateral materials and ensure events are on trend, strategize with sales/marketing/international teams on planning retail events to support sales growth and manage the programs in their entirety
• Curate retailer-specific events that align with brand and consumer priorities, driving strong sales and achieving store-level ROI
• Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations
• Budget and manage event assets and collateral and ensure cost-effective execution
• Serve as the primary point of contact for event inquiries and educational program support
• Ensure a high-quality experience for all participants through excellent customer service and attention to detail
• Track and report on KPIs related to education and events
• Prepare post-event and program evaluations to inform future improvements
• Maintain accurate records and documentation for compliance and reporting purposes
• Monitor competitive activity and share insights to inform strategic decisions

Management Responsibilities

• Hire, onboard, and train direct reports supporting Education and Events

Skills Needed To Be Successful In This Role

• Strong project management and organizational skills
• Excellent communication and interpersonal abilities
• Proficiency in event management software and learning management systems (LMS)
• Ability to work independently and collaboratively in a fast-paced environment

Minimum Qualifications

• Bachelor’s Degree
• 5+ years of experience in educational programming and/or event management
• Strong understanding of the hair category and prestige beauty landscape. Ulta and Sephora experience required
• This role requires reliable transportation to travel to various store locations; a valid driver’s license may be required depending on region

Preferred Qualifications

• Bilingual English/Spanish/French capabilities
• Licensed and experienced Hairstylist/Cosmetologist
• In California, Massachusetts, New Jersey and New York, the standard base pay range for this role is $82,170 - $102,712 annually