Editorial Copywriter (FWRD and Men's)

Main purpose of the Editorial Copywriter role

This is a permanent full-time role for a candidate who is passionate and excited about creative copywriting for the FWRD and Men’s customer. The editorial copywriter will play a key role in developing engaging, on-brand copy for all FWRD and Men’s email, site and marketing assets. This role requires a skilled writer who can blend creativity with a deep understanding of the fashion and beauty spaces, translating product, brand, and trend features into compelling content that drives conversion and customer engagement.

Details

• Write a high volume of creative copy for campaigns, email newsletters, landing pages and site-wide communication across FWRD Women’s and Men’s and Revolve Man
• Develop copy that captures the brand voice and engages the audience
• Contribute story ideas for FWRD and Men’s editorial features
• Ensure that all content demonstrates consistent voice and branding by using persuasive yet colorful language
• Take direction from the Merchandising Director and other creative team partners, working side-by-side in weekly meetings to develop feature copy while utilizing data to develop copy strategy
• Work with cross-functional teams, including design, marketing and retention to ensure cohesive messaging
• Provide copy direction and constructive criticism and editing to Junior team members
• Monitor e-email performance based on data analytics, along with keeping note of competitor information
• Pitch strategies and ideas regularly including AB testing for copywriting
• Assist with copy needs for events, social, and special projects when needed

Required Competencies

• Time management skills and the ability to complete task under short deadlines and manage multiple projects at once
• Self-motivated with the discipline to complete tasks independently
• Ability to work in a team environment as well as work independently
• Thrive in an intense/fast-paced environment while maintaining the highest quality of work
• Superb attention to detail, style and composition and the ability to balance creativity and strategy
• Knowledge of e-commerce copywriting standards and best practices
• Self-driven and able to easily communicate creative ideas and collaborate in a team environment
• Passionate about creative copywriting and story-telling with a proven ability to write copy that resonates with consumers and aligns with the brand voice

Minimum Qualifications

• 5+ years of experience with copywriting, preferably within the fashion, luxury fashion and beauty industries
• Proven track record of writing compelling product copy and marketing copy
• Familiarity with contemporary and luxury fashion brands for both men and women
• Ability to manage multiple projects under tight deadlines while having a superb eye for attention to detail, style, and composition
• Well-versed in AP writing style and Ecommerce copy standards
• Self-driven and able to easily communicate creative ideas

Preferred Qualifications

• Bachelor’s degree preferred in Journalism, English or related field
• Experience with designer fashion, product descriptions and demonstrates set management skills