eCommerce Specialist - Omnichannel

About the role

Join our team as an eCommerce Specialist supporting the development and implementation of eCommerce and Omni-Channel strategies for National Accounts Customers in the U.S. Collaborate closely with the off-premise eCommerce and Customer Marketing team, Brand, Insights, National Account Managers, and other members of the USA&C organization. Partner with external stakeholders, including eCommerce retail partners and media agencies, to drive success and innovation in the digital marketplace.

Responsibilities

• Work with the eCommerce and Customer Marketing team to develop and execute eCommerce and Omni-Channel Integrated Marketing Communications, merchandising, and media plans aligned with overarching brand and business objectives.
• Collaborate with eCommerce, National Account Teams, and Customer Marketing to identify and implement Digital Shelf opportunities for Omni-Channel National Accounts.
• Apply strong knowledge of Digital Shelf, including SEO and GEO principles, to enhance online visibility and drive customer engagement.
• Develop tools to communicate strategy, effectiveness, and best practices.
• Drive shopper-forward eCommerce sales and marketing strategies leveraging best practices across digital tactics and Shopper purchase triggers to enhance customer relationships and profitability.
• Assist in touchpoint mapping across priority retail customers.
• Lead the reporting and optimization of Omni-Channel eCommerce paid/owned media plans, including monthly performance updates in line with existing eCommerce reporting processes.
• Understand customer marketing performance metrics and coordinate with agency partners on performance KPIs.
• Act as a portfolio thought partner to the Customer Marketing and National Accounts teams.
• Provide insights on the regulatory landscape and eCommerce innovation.
• Manage the Brown-Forman portfolio website with an Agency partner to ensure content is shopper-relevant and inspiring to drive conversion with Omni-Channel customers.
• Provide eCommerce educational support across Brown-Forman, Distributor, and Customer teams.

Requirements

• 3-5 years of experience in shopper, digital, and/or eCommerce marketing.
• Strong organization and project management skills, entrepreneurial spirit, and results orientation.
• Outstanding storytelling skills.
• Well-developed sales, customer, and marketplace acumen of customers/distributors.

Schedule

In-office at the Brown-Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.

Benefits

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth. We offer equitable pay structures for individual and company performance alongside a premium employee experience, including a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.