eCommerce Site Manager

Responsibilities

• Set up new products and packs, both as one-time purchase and subscription offerings – this includes PDPs, Variety Packs, Add-ons, and PLPs
• Manage out-of-stock and back-in-stock scenarios, including swapping items within packs to avoid lost revenue
• Mercandise the site in line with monthly marketing plans
• Manage all site updates in partnership with our development agency
• Troubleshoot site and order issues, coordinating with the appropriate internal and external partners
• Create and manage discount codes as needed
• Assist in managing DTC catalog; ensure the accuracy of catalog and product data, including pricing, discontinuations and OOS products
• Submit creative requests for new product launches
• Handle ad-hoc website requests as they come up
• Manage and project manage dev agency
• Conduct A/B testing plan
• Conduct regular, structured site audits to identify gaps, bugs, and opportunities across UX, navigation, content, and conversion; own the resulting fix and improvement backlog
• Use site analytics and merchandising data to make informed decisions on product placement, homepage content, collection strategy, and promotional priorities
• Support on DTC initiatives to drive growth

Requirements

• Proven hands-on experience running a Shopify storefront, specifically Shopify Horizon
• Tech-saavy and experienced with Shopify apps such as Rebuy, Recharge, Aftership, etc.
• Comfortable owning day-to-day site operations independently
• Strong attention to detail — this role directly impacts revenue (stock swaps, discount codes, merchandising)
• Able to work cross-functionally with marketing, creative, and an external dev agency

Nice to Have

• Development experience (Liquid, HTML/CSS, or working knowledge of Shopify theme code)
• AI experience: optimized for SEO, GEO and AEO