Ecommerce Revenue Growth Director

About the role

The Role

We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels. As Director of Ecommerce, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership.

Core Responsibilities

• Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
• Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
• Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
• Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
• Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
• Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

What Success Looks Like

• $20M total revenue by June 2027.
• Net profit margins of at least 15% on Shopify and 5% on TikTok Shop.
• ROAS of 2.0+ on Shopify and 3.5+ on TikTok Shop.
• New high-performing bundle funnels launched every month.
• Email/SMS contributing at least 25% of Shopify revenue.

Requirements

• You are a high ownership leader who thinks like a general manager, not just a marketer.
• You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
• You have a proven track record growing brands beyond $20M in revenue.
• You are deeply fluent in Meta and TikTok Ads and high velocity creative testing.
• You are hands-on with Shopify, Klaviyo, and Postscript.
• You understand bundles, upsells, funnels, and LTV deeply.
• You can write, review, and optimize high-converting landing pages.
• You are comfortable leading a remote team with clear cadences and accountability.
• You value integrity, move fast with intention, and follow through every time.

Benefits

• You will have real ownership. Real trust. And real impact.
• Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
• You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
• Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
• You will be surrounded by A+ team members that value excellence, growth, and doing the right thing.
• You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
• Access Josh Hadley's vast network through his podcast Ecomm Breakthrough.