Director of Ecommerce & Growth Marketing

About the role

Jill Roberts is a 31-year LA retail institution — three stores (Santa Monica, Beverly Hills, Studio City) and a cashmere line with a cult following and a 15,000+ name customer list. We're launching our first-ever D2C site and need someone who's actually done this before to build and own it.

This is not a "figure it out as we go" role. We need someone who has already taken a small apparel/fashion brand from zero (or near-zero) D2C revenue to real, sustained growth — and can show us exactly how.

What you'll own

• Paid acquisition strategy and execution (Meta, Google, etc.)
• Email/SMS lifecycle marketing
• Site merchandising and conversion strategy
• Reporting and budget ownership — you'll run this like it's your own business

What you need to have

• A specific, provable track record: name the brand(s), the starting point, and the result (revenue growth, CAC, LTV — real numbers)
• Direct hands-on experience at a small or early-stage apparel/fashion brand — not a Fortune 500 marketing department, not an agency account you managed from the outside
• Comfort being the only person doing this job day one — we're bootstrapped, not hiring a team under you yet

What we bring

• An established, loved brand with real retail proof of concept
• A ready customer file and completed brand creative — you're not starting from nothing
• Direct access to ownership — fast decisions, no committee