eCommerce Merchandising Analyst
Hansgrohe North America · Alpharetta, GA · 2 wk ago
On-siteMarketingFull-time
Ecommerce Performance & Analytics
- Monitor and analyze account performance using internal and external data sources (e.g., Salsify, Profitero, TrackStreet, customer portals).
- Identify trends, risks, and growth opportunities, translating insights into actionable recommendations.
- Prepare and present regular performance reports, including key metrics, KPIs, and optimization plans.
Competitive & Market Analysis
- Track competitor activity, pricing, assortment, and promotional strategies across key eCommerce channels.
- Evaluate market trends and customer behavior to inform account strategies and improve positioning.
Ecommerce Merchandising & Product Content
- Partner with Product and Content teams to optimize product listings, ensuring accuracy, completeness, and alignment with brand standards.
- Manage and maintain product content across platforms (e.g., Amazon Vendor Central, Wayfair Partner Home, Home Depot IDM, Costco.com).
- Support the execution of Enhanced Content (A+), product variations, and review programs to improve conversion and customer understanding.
- Ensure keyword strategies are effectively integrated into product content to maximize search visibility.
Cross-Functional Collaboration
- Work closely with Marketing, Logistics, Customer Service, and Finance to ensure seamless execution of eCommerce initiatives.
- Align account activities with financial targets and operational capabilities.
Promotions & Campaign Execution
- Support the planning and execution of promotional campaigns and online events.
- Maintain campaign performance and recommend adjustments to improve effectiveness and ROI.
Customer & Account Support
- Affiliate in addressing customer and account-related inquiries, ensuring timely resolution and a positive customer experience.
- Maintain strong working relationships with internal stakeholders and external partners.
Compliance & Data Integrity
- Ensure all product data, pricing, and compliance-related information is accurate, complete, and up to date across platforms.
- Maintain adherence to customer-specific requirements and data standards.