eCommerce Financial Analyst

Analyzing Revenue and Profits

• Analyze e-commerce revenue, margins, and profitability by channel (Web, 3P, SMS, Email, and other channels).
• Build and maintain financial models to forecast online sales, returns, and net revenue.
• Maintain and reconcile e-commerce platform data with our ERP and financial systems.

Financial Reporting and Analysis

• Monitor key e-commerce KPIs — conversion rate, average order value (AOV), customer acquisition cost (CAC), and lifetime value (LTV).
• Perform variance analysis — actual vs. budget vs. prior year.
• Develop weekly and monthly financial reports for e-commerce performance and build dashboards in Tableau.
• Manage and track invoices and spend, create P&L statements, and assist with monthly preliminary financial statements.

Vendor Management and Budgeting

• Partner with buying and marketing teams on promotional spend and ROI analysis.
• Manage and track vendor invoices and spend, and request and send vendor invoices as needed.
• Support annual budgeting and quarterly forecasting for e-commerce channels.

Collaboration and Communication

• Translate complex financial data into clear, actionable insights.
• Communicate findings to cross-functional teams and leadership.

Education and Experience

• A bachelor’s degree in Finance, Accounting, Economics, or a related field.
• 2+ years of experience in accounting, financial analysis, or a related finance role.
• Advanced Excel skills — you can build a model from scratch and explain every cell.
• Strong analytical and critical-thinking skills with high attention to detail.
• The ability to translate complex financial data into clear, actionable insights.
• Excellent communication — you’re comfortable presenting to cross-functional teams and leadership.
• A self-starter who can manage multiple priorities in a fast-paced environment.
• A collaborative team player who works well across departments.
• Intellectual curiosity and comfort with ambiguity.

Desired Skills

• An MBA or master’s in finance/accounting is great.
• A CPA, CFA, or progress toward one is highly desirable.
• Public accounting experience (Deloitte, PwC, EY, KPMG) is strongly preferred.
• E-commerce, retail, or consumer goods experience is a plus.
• SQL and Salesforce: Nice to have, not required.