Ecommerce Content Specialist
The Brick · Piney Flats, TN · 1 wk ago
On-siteMarketingFull-time
Position Overview
We’re looking for a creative E-commerce Content Specialist to bring The Brick’s products to life online.
Responsibilities
- Create accurate and engaging product listings
- Write persuasive product descriptions and SEO-driven blogs
- Support website merchandising and other initiatives
- Support QA processes by identifying and correcting website content errors, broken links, and inconsistencies
- Implement SEO best practices to enhance website content, blog posts, product pages, and collections
- Generate and analyze reports from web analytics tools to support the E-commerce team and other departments
- Cross-functional collaboration with Purchasing, Image Assets, and other Advertising Teams
- Affirmative action statement: Support various e-commerce and marketing initiatives as needed
Qualifications
- Proven experience with strong writing, editing, and storytelling skills with the ability to craft compelling and persuasive content
- Experience with e-commerce platforms (Shopify preferred)
- Knowledge of SEO best practices and experience in optimizing content for search engines
- Ability to manage multiple projects, meet deadlines, and work independently in a fast-paced environment
- Proficiency in Microsoft Office, particularly Excel and Word
- Experience with HTML, CSS
- Experience with email marketing platforms (Klaviyo, Listrak, Mailchimp, etc.) is a plus
- Experience with a PIM (Product Information Management) system like Akeneo or Salsify is an asset
- Experience with a DAM (Digital Asset Management) system like Bynder, AEM or Acquia/Widen is a plus
- Experience with Google Analytics 4 (GA4) and Google Tag Manager is a plus