EAH Brand Manager

Position Summary

The Brand Manager will lead the development and execution of the company's private label strategy, initially focusing on high-volume product categories, including fuel systems and other strategic SKU groups. This role is responsible for identifying, evaluating, and prioritizing products that can be successfully transitioned to private label offerings through qualified domestic, nearshore, and offshore manufacturing partners.

Key Responsibilities

• Develop and execute the private label product strategy across targeted categories.
• Identify high-volume, low-margin products suitable for private label conversion.
• Research market opportunities, competitive offerings, and customer demand trends.
• Identify opportunities for the future engineered product pipeline.
• Sources, evaluates, and onboard domestic, nearshore, and offshore manufacturing partners.
• Lead supplier negotiations related to pricing, quality standards, production capacity, and contractual terms.
• Manage product development, packaging, branding, and launch activities.
• Collaborate with quality assurance teams to establish and maintain product specifications and compliance requirements.
• Maintain product performance, profitability, inventory levels, and supplier performance metrics.
• Develop business cases and financial analyses to support private label expansion initiatives.
• Partner with sales and marketing teams to drive the adoption and growth of private label products.

Qualifications

• Bachelor's degree in Business, Marketing, Supply Chain Management, or a related field.
• 5+ years of experience in private label management, product sourcing, category management, product development, or strategic sourcing.
• Experience working with domestic and international manufacturing partners.
• Strong negotiation, supplier management, and project management skills.
• Knowledge of supply chain, procurement, and product commercialization processes.
• Analytical mindset with experience evaluating product profitability and market opportunities.
• Excellent communication and cross-functional leadership abilities.