Brand Manager

About the role

As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a lineup of artists. You serve as the central lead for each artist, advocating for their vision and business throughout online sales, concert merchandise, premium ticketing, retail, and licensing. You are also responsible for driving projects through internal teams including building, manufacturing, promotional efforts, advertising, data acquisition, ecommerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance.

Responsibilities

• Act as the primary point of contact and strategic lead for a roster of artists and their teams
• Build and maintain strong relationships with artists, management, and label partners
• Develop and implement artist strategies across ecommerce, touring merchandise, VIP, storefronts, and brand partnerships
• Drive artist approvals across product, creative, touring, sales, and rights management initiatives
• Cross-functionally coordinate with creative, production, marketing, ecommerce, and finance teams
• Own artist calendars, key achievements, and performance tracking
• Manage budgets, revenue targets, and overall P&L performance for assigned accounts
• Own and oversee product development and creative direction in partnership with artists and internal teams

Requirements

2-3 years of experience in an operational or similar role

Experience working with or alongside artist management companies and or labels

Deep hands-on experience with the systems and day-to-day operations of a merchandise and/or D2C company

Able to collaborate effectively across creative, social, e-commerce, and operations teams

Highly analytical with a creative, forward-thinking approach

Great communication skills

Has managed a P&L

Thrives in a very time-sensitive, deadline-meeting capacity

Ability to adapt smoothly to shifting priorities

Responsible with sensitive/confidential info

Available to work outside of standard work hours for time-sensitive business needs

Qualifications

Creative abilities or the ability to use Photoshop

Experience with social media management

An understanding of production methods (namely screen printing and embroidery)

A love for artists on Warner Music Group

Skills

You have a passion for music and entertainment

Benefits

See 2026 Benefits At A Glance final.pdf