E-Commerce Paid Search Manager

One-year contract role.

About the role

MapleX Naturals Inc. is committed to being the leading personal care brand in the Canadian market. As E-Commerce Paid Search Manager, you will execute, strategize, and continuously optimize our digital marketing efforts across all social media platforms, driving customer acquisition, engagement, and retention through organic and paid search advertising, affiliate channels, retargeting, display, and social media ads.

Responsibilities

• Report to the MapleX Naturals Inc. CEO; attend meetings and prepare reports for external affiliated Executive Management.
• Execute multiple paid search campaigns for Google/Amazon Shopping, Walmart.ca retargeting/display campaigns, affiliate marketing, and social advertising—from structure and strategy to targeting tactics and reporting cadence.
• Meticulously manage budgets and pacing across multiple PPC campaigns; forecast spend and sales to proactively communicate risk or recommendations.
• Perform deep-dive analysis and reporting on all digital marketing campaigns to provide data-driven insights that optimize campaigns and KPIs for profitable demand, repeat ordering, and new customer growth.
• Develop actionable audience-based strategies to digitally increase new customer acquisition and improve customer retention.
• Oversee management and optimization of product feeds for Google Shopping, social, and affiliate product databases.
• Champion new ideas and technology to improve SEM efforts in ROAS, new sales growth areas, and efficiency-enhancing tools.

Requirements

• BA/BS in Marketing, eCommerce, or equivalent work or educational experience.
• 4+ years in an eCommerce, Analytics, or Retail Sales Planning role; in-house retail paid search campaign experience preferred.
• Advanced skills in data analysis, Excel, Google AdWords, Amazon, and Google Analytics.
• Proven ability to analyze performance data and communicate findings via high-impact reports and presentations.
• Proactive, results-oriented thinker who thrives in an entrepreneurial, fast-paced environment where new ideas are championed.
• Clear and succinct oral and written communication skills.
• Ability to execute within tight timeframes with meticulous attention to detail and accuracy.
• Collaborates effectively cross-functionally to drive tangible business outcomes leveraging analytics.
• Proficient with MS Office; exceptional with PowerPoint and Excel.

Schedule

Remote work.