E-Commerce Operations Specialist

About the role

The E-commerce Operations Specialist ensures the operational excellence of the Go Ahead Tours website. This includes owning the day-to-day operational integrity of the site, managing content updates, leading form management, and maintaining site health and operational monitoring.

Responsibilities

• Own the day-to-day operational integrity of the Go Ahead Tours website within CMS
• Execute content updates accurately and efficiently, ensuring all fields, components, and modules are correctly configured
• Manage and maintain page templates — ensuring template integrity across all instances when templates are updated or new ones are introduced
• QA all content deployments prior to publish, validating against brand, accuracy, and functional standards
• Identify and escalate CMS bugs or template inconsistencies to the Engineering team with clear, structured documentation
• Perform pre-launch and post-launch quality assurance for all website updates, ensuring content, functionality, tracking, and user experience meet established standards
• Maintain operational dashboards and issue logs to ensure visibility into recurring trends
• Build and configure lead capture forms according to established specifications, naming conventions, and targeting rules
• Ensure QA on all forms prior to launch against a defined compliance checklist, ensuring accuracy of copy, targeting logic, display rules, and tracking parameters
• Maintain organized records of all active forms, including naming, configuration, and performance history
• Lead form management, including serving as the operational hub for inbound content update requests from cross-functional teams including Copy, Creative, Product, and Marketing
• Manage intake, scheduling, and deployment of content updates, ensuring nothing falls through the cracks
• Communicate clearly with stakeholders about timelines, dependencies, and status
• Participate in release readiness activities, validating website changes before production deployment
• Serve as the operational hub for inbound content update requests from cross-functional teams including Copy, Creative, Product, and Marketing
• Manage intake, scheduling, and deployment of content updates, ensuring nothing falls through the cracks
• Communicate clearly with stakeholders about timelines, dependencies, and status
• Participate in release readiness activities, validating website changes before production deployment
• Support deployment checklists and rollback validation when necessary
• Regularly review performance data for owned areas — including form performance, page health metrics, and template engagement — to identify trends and anomalies
• Use GA4 and other reporting tools to answer operational questions: Is this form converting? Is this page template underperforming? Are redirects functioning correctly?
• Surface insights and flag issues proactively to the team; escalate findings that require strategic input

Qualifications

• 3–5 years of experience in website operations, content management, or digital marketing execution roles
• Hands-on experience with a modern CMS platform; Storyblok experience strongly preferred
• Track record of managing high volumes of structured, detail-intensive work with accuracy and consistency
• Exceptional organizational skills — you build systems to stay on top of your work
• A proactive, ownership mindset — you surface problems before they become incidents
• Comfort staying on top of and implementing new technologies
• Experience working with structured content models and component-based CMS platforms

Skills

• Familiarity with OptinMonster or similar lead capture / form management platforms
• Experience with Algolia or other on-site search tools
• Understanding of redirect management and URL structure best practices
• Exposure to A/B testing tools and test-and-learn frameworks
• Experience working within an agile or sprint-based project management environment (Monday.com a plus)
• Experience in the travel or e-commerce industry
• Experience with website QA tools (Screaming Frog, etc.)
• Basic HTML/CSS familiarity
• Familiarity with SEO technical fundamentals
• Experience working closely with engineering teams

Benefits

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Absolutely amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home three days a week
• Compensation range for this role is $60,000-$75,000/year, based on experience

About Us

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we’re in a different kind of business. One that’s a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We’re in the business of understanding. Between people. Between cultures. For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. Every day our global team comes to work hoping to help as many people as possible share in those experiences.