E-Commerce Merchandising Generalist

Location: Bethlehem, PA | Full-time, exempt | Hybrid work model | Permanent position

About the role

We are seeking a creative and motivated Ecommerce Channel Merchandiser to drive online sales through digital merchandising, promotions, content creation, and website optimization. This role focuses on enhancing the customer shopping experience, analyzing performance, and developing innovative strategies that increase engagement and revenue. The ideal candidate has a strong eye for aesthetics, an appreciation for the cigar lifestyle, and a passion for improving ecommerce performance through creative, data-driven initiatives.

Responsibilities

• Direct and execute digital campaigns focused on email sales and website promotions.
• Optimize online brand aspects including email sales, product landing pages, and time-oriented deals.
• Manage and merchandise across various business systems and platforms.
• Drive new sales opportunities with the Marketing team and external vendors.
• Collaborate with the Design department to create and refine graphics for sales.
• Act as a resource for our Contact Center and Retail Stores for product-related information and customer inquiries.
• Plan and execute long-term campaigns to prevent overlap with print media promotions.
• Ensure all promotions and campaigns are executed on-time, function as expected, and prioritize customer ease.
• Utilize strong Excel skills to thrive in a data and analysis-rich business environment.

Benefits

• Comprehensive health care, vision, and dental plans
• Flexible Spending Account
• Disability plans
• Basic and supplemental life insurance
• Additional supplemental benefits
• Paid vacation, paid time off (PTO), and holidays
• 401(k) retirement savings plan with a generous company match

Pay

Annual base salary: $45,000, commensurate with the level of the position, expected experience, and responsibilities.