E-Commerce Manager

E-Commerce & Website

• Take the lead on all changes and additions to sandiegowavefc.com, working hands-on in WordPress with projects including, but not limited to, site design, page builds, content updates, editorial content, plugin/theme management, and troubleshooting.
• Own the user experience across both sandiegowavefc.com (WordPress) and the Shopify store, ensuring a consistent, high-quality experience as fans move between the two.
• Develop and execute the e-commerce strategy aligned with overall business goals to drive online revenue and enhance customer satisfaction.
• Own and execute San Diego Wave FC's e-commerce roadmap, prioritizing initiatives to improve on-site experiences and drive revenue.
• Oversee day-to-day operations of the online store, ensuring an optimized user experience, accurate product information, and seamless checkout processes.
• Manage site navigation, product creation, and merchandising to deliver a best-in-class product experience.
• Oversee daily site maintenance across sandiegowavefc.com and the Shopify store, ensuring a smooth, frustration-free customer experience with attention to quality assurance.
• Implement processes to improve web production tasks, including product activation, promotions/sales, on-site search maintenance, and marketing content updates.
• Ensure seamless integration and consistent look/feel between the WordPress site and Shopify store for a unified digital presence.
• Serve as the primary point of contact for any outside web development support, as needed, to supplement in-house WordPress and Shopify work.
• Cook up with ticketing operations and the Marketing Director to ensure proper tracking and seamless linking to Ticketmaster for ticket purchases.
• Develop web and app strategies for home matchdays, prioritizing key information, storytelling, and promotions into a unique and engaging experience.
• Ensure platforms meet accessibility, privacy, and security standards, partnering with legal and IT teams as needed.

Wave FC App

• Serve as the primary internal point of contact with Fan Reach (the app's third-party developer) for ongoing app upkeep and support.
• Own push notification strategy and execution, balancing fan engagement with notification fatigue.
• Cook up with Fan Reach on bug reports; logging issues, communicating priority, and validating fixes.
• Keep app content current and aligned with website and store promotions, campaigns, and product launches.

Website, Store & Marketing Strategy

• Use web analytics, customer insights, industry trends, and customer service feedback to inform future iterations of the website and store experience.
• Maintain performance metrics including traffic, conversion rates, sales, bounce rate, time on site and provide actionable insights to inform marketing campaigns.
• Oversee implementation of marketing content, product launches, and site promotions across these platforms.
• Develop and execute promotional campaigns spanning web and store, including seasonal sales, exclusive product launches, and team-specific merchandise (e.g., jersey launches).
• Stay current on industry trends, tools, and technologies related to UX/UI and e-commerce optimization.
• Lead the implementation of key website initiatives and other high-impact projects to enhance user experience and revenue generation.

Cross-Functional Collaboration

• Cook up with merchandise, sales, partnerships, and marketing teams to align digital initiatives with broader organizational campaigns and promotions.
• Establish cross-functional partnerships with Marketing, Merchandise, and Brand and Content teams to ensure cohesive storytelling and alignment across platforms.
• Act as a brand stakeholder for internal business tool improvements and operational communications.