Division VP of Strategic Marketing Communications

About the role

The Division Vice President, Strategic Marketing Communications oversees strategic direction and coordination of integrated strategic marketing communications and community engagement initiatives. This includes, but is not limited to marketing strategy execution, internal and external communication, media and public relations, community engagement, and crisis management.

Responsibilities

• Marketing Strategy Oversight: Leverages understanding of Division, Facility, and service line growth objectives to support annual marketing and corporate affairs planning. Works closely with the Group Marketing team to define marketing strategies in alignment with local growth objectives. Works closely with Corporate Marketing team to identify operational readiness and best use case. Collaborates with Division and Facility leadership to understand and intake business needs. Works with the Group team to activate marketing strategies in support of these needs. Presents monthly reports on all Division marketing activities. Understands which metrics are most important to executive leadership. Communicates results and recommendations in a storytelling style that is compelling and memorable to executive audiences.

• Communication – Internal and External: Consults with key leaders, including the Division AVP, Strategic Communications, to define and address communication needs, and develops and implements programs to deliver key messages. Provides internal and external messaging for division-wide channels, initiatives and issues. Identifies opportunities for Division President to communicate with internal/external audiences, and advises Division President on internal/external communication strategies. Oversees the development of speeches, articles, personal correspondence and other materials on behalf of Division President and other key executives as needed. Is knowledgeable of and helps navigate labor union, state political and regulatory environments in support of the Labor and Government Relations teams. Lead communications working groups in the development and execution of internal communications initiatives and programs on behalf of executive leadership such as organizational changes and new or existing campaigns. Coordinates with division-level and facility-based communications and community engagement team members to ensure alignment and consistency of messages within and between facilities. Collaborates with outside partner agencies/contractors on internal and external messaging. Manages and implements the external communication activities, specifically in the areas of media relations, public relations, community relations and crisis management.

• Media and Public Relations: Manages the work of communications team, including the AVP / Director, Media Relations, facility communication directors / managers (and any outside PR firms), and works collaboratively with them to develop and align internal communication and implement outreach efforts gain earned media and positive share of voice that protect and promote the brands. Monitors major issues and develops communication strategies to address them; leads team in generating press releases and provides consultation, content, editing and approval; leads crisis and issues management plans; and helps develop statements and talking points. Evaluates and orchestrates speaking engagements and high-level key notes at community and press events. Establishes a framework for measurement of PR, Earned Media, and owned communications efforts.

• Crisis Management: Works with the leadership and communication team to manage and implement approved crisis communications plan, including spokesperson identification, command center staffing, serves as Chief Communications Officer, media talking points, media coordination, and internal and external messaging. Works with corporate media team on any media that may impact the HCA Healthcare enterprise.

• Community Engagement and Sponsorships: Partners with the Division AVP, Community Engagement to manage the Division’s community engagement plan and strategies, including the implementation and maintenance of corporate philanthropic efforts and participation in national partnerships. Actively builds relationships with key opinion leaders, both internally and externally, including in the community and other external organizations to promote the Division and its facilities. Coordinates and manages corporate sponsorships in partnership with the Division community engagement lead, including negotiation of sponsorship benefits and planning community partnership strategies. Works with Community Engagement to identify opportunities to showcase the Division’s involvement in community relations and other charitable activities through earned media. Represents the Division at key community functions and events, and serves directly in community and civic roles in a leadership capacity. Supports the Division to forge mutually beneficial relationships with individuals and organizations vital to the healthcare systems’ growth and development.

Qualifications

• Bachelor's degree – Required
• Master's degree – Preferred
• 10+ years of experience in a related position/field – Required