District Manager (WA)

About the Role

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. The District Manager is principally responsible for building, maintaining, and institutionalizing an environment that supports the Boot Barn mission, demonstrating the highest level of leadership in support of exemplary customer service, manager development/engagement, merchandising standards, and store operations.

Our District Managers are business drivers whose key role is to lead a team of stores to exceed sales goals and delight customers by owning all customer-facing and operational elements. The District Manager partners with the Regional Vice President, Regional Human Resources, and Store Support Center to achieve year-over-year increases and a best-in-class customer experience, ensuring consistent profitability through optimized staffing, shrink awareness, and expense management.

Responsibilities

Sales

• Achieve/exceed district budgeted sales plan.
• Lead district team to foster a service and selling culture, exceed customer expectations, and build enduring consumer relationships.
• Partner with store leadership teams to plan and execute successful volume-driving events involving outreach to the local community/market (e.g., commercial accounts, events).
• Develop the skills of leadership teams to ensure customers receive the highest level of service through an engaging customer-centric environment, accurate product knowledge, and adherence to company merchandising standards.
• Identify, analyze, and react to changing business trends within each market to meet or exceed key metrics and sales goals.
• Build partnerships with Store Support Center partners to identify ways to accelerate sales within your district.

People

• Observe and coach teams on building customer engagement and expanding the rewards program, explaining benefits and increasing participation with each customer interaction.
• Develop a people strategy for the district, including hiring, succession planning, development plans, and annual reviews.
• Identify, select, and retain top-performing talent. Maintain turnover at or below the turnover goal.
• Hold leadership teams accountable for achieving sales goals and key metrics, as well as operationally sound stores, through frequent recognition of excellence and discussions where goals are not met.
• Recognize performance of top talent and build a bench of future leaders, committing to ongoing development of leadership team members to meet career goals.
• Partner with Store Managers to ensure adequate staffing to meet changing business needs and payroll expenses. Ensure stores are staffed with teams reflecting the store’s community demographics.

Operations

• Review store schedules to ensure appropriate coverage to drive sales during peak times and ensure a consistent, fun, and meaningful customer experience.
• Understand and lead teams to execute product strategies, including merchandise presentations, promotions, and signage.
• Ensure appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments to meet customer needs while adhering to all company visual presentation guidelines.
• Understand and utilize company reporting to build department categories throughout the district. Ensure Store Managers have a clear understanding of reporting.
• Partner with the Store Support Center team to react to merchandise needs.
• Prioritize store visits based on business needs, exercising flexibility with schedule. Summarize and communicate visits via a District Manager Visit Guide.
• Adhere to all company deadlines given by the Store Manager and/or Regional Vice President.

Additional Responsibilities

• Demonstrate a high degree of professionalism in communication, attitude, and teamwork with customers, team members, and vendors.
• Maintain a high level of quality in work, attendance, and appearance.
• Work a variety of shifts to meet business needs, including nights, weekends, and holidays.
• Be flexible and willing to work extended hours when necessary.
• Adhere to all local, federal, and state laws, as well as company policies, procedures, practices, and safety regulations.
• Adhere to local, state, and federal employment laws.
• Travel up to 80% of scheduled shifts.
• Perform any other duties assigned by the Regional Vice President or Store Support Center partners.