District Manager - Colorado

About the role

The District Manager is responsible for driving profitable growth, market execution, and distributor engagement throughout Colorado. This is a highly visible, field-based position responsible for developing Palm Bay International's premium wine and spirits portfolio across both the On- and Off-Premise channels while partnering closely with our distributor to execute annual business plans.

Responsibilities

• Drive Market Growth
• Develop and execute territory business plans that deliver distribution, depletion, revenue, and profitability goals.
• Identify and convert new account opportunities while growing existing business across both On- and Off-Premise channels.
• Expand distribution of Palm Bay's premium wine and spirits portfolio throughout Colorado.
• Identify pricing, programming, display, and promotional opportunities that accelerate growth.
• Execute annual business plans and achieve territory objectives aligned with company priorities.
• Build Strong Customer Relationships
• Become the trusted business partner for key retail accounts, restaurants, bars, hotels, entertainment venues, and hospitality groups.
• Conduct account business reviews and recommend assortment, pricing, merchandising, and programming strategies.
• Cook up staff trainings, consumer tastings, menu placements, retail promotions, and account activations.
• Develop strategic relationships with regional chain accounts and key decision-makers.
• Lead Distributor Execution
• Conduct regular ride-withs alongside distributor sales representatives across both On- and Off-Premise divisions.
• Deliver engaging sales meetings, product education, market blitzes, and distributor trainings.
• Partner with distributor leadership to establish priorities, improve execution, and drive accountability.
• Conduct quarterly business reviews with distributor management and collaborate with internal counterparts on market strategy.
• Analyze & Communicate
• Utilize sales data and marketplace insights to identify opportunities and measure performance.
• Provide regular territory updates, competitive intelligence, and strategic recommendations.
• Develop presentations and business reviews using sales analytics and market insights.
• Manage travel and entertainment budgets with a strong focus on ROI.

Qualifications/Requirements

• A self-motivated sales professional with an entrepreneurial mindset.
• Passionate about premium wines and spirits and committed to delivering exceptional customer experiences.
• Highly organized with strong time management and planning skills.
• Comfortable working independently while collaborating effectively across teams.
• Skilled at building lasting relationships with customers, distributor partners, and internal stakeholders.
• Analytical and confident presenting to customers, distributor teams, and senior leadership.
• Adaptable and capable of thriving in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field preferred.
• 5–8 years of progressive beverage alcohol sales experience with a supplier, importer, distributor, or related beverage company.
• Existing relationships within the Colorado On- and Off-Premise market strongly preferred.
• Experience managing both independent and chain retail accounts, restaurants, bars, hotels, and hospitality groups.
• Demonstrated success partnering with distributor sales organizations to achieve distribution, depletion, and revenue objectives.
• Strong understanding of distributor operations, pricing strategy, merchandising, promotions, and market execution.
• Experience developing business plans, delivering executive-level presentations, and leading professional sales training.
• Proficiency with Microsoft Office (Excel, PowerPoint, Word) and CRM/sales analytics platforms.
• Valid driver's license with a satisfactory driving record.
• Ability to lift up to 45 pounds.
• Ability to travel extensively throughout Colorado, including occasional overnight travel and weekend events.

Benefits

Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays. Palm Bay International is an Equal Opportunity Employer and is committed to creating a diverse and inclusive workplace. We celebrate diversity and are dedicated to fostering an environment where all employees can thrive.