Distribution Marketing Strategist

About the role

The Distribution Marketing Strategist plays a crucial role in supporting sales enablement, brand affinity, and agent engagement across both career and independent distribution channels. This role serves as a strategic marketing partner to sales leadership, translating enterprise brand and product strategy into field-ready, go-to-market campaigns tailored to the unique needs of each distribution channel.

Responsibilities

• Develop comprehensive marketing strategies that support sales objectives across career and independent distribution.
• Translate enterprise brand, company differentiator, product, and value proposition strategy into targeted, agent-facing marketing campaigns and initiatives.
• Ensure campaigns are aligned to distribution priorities, sales cycles, and agent needs.
• Collaborate with career sales leadership to plan and execute marketing campaigns that increase brand affinity, agent enablement, productivity, and retention.
• Partner with sales education to develop marketing approaches that support recruiting, onboarding, training reinforcement, and ongoing career agent motivation.
• Collaborate with independent distribution teams and the brand agency to plan and execute go-to-market strategies designed to activate independent agents and IMOs.
• Ensure messaging and campaigns are optimized for independent distribution models while maintaining brand consistency and compliance.
• Partner with Sales, Product, and Training teams to ensure marketing efforts reinforce field education and sales priorities.
• Support campaign rollout, adoption, and usage within the field.
• Cook up with internal teams to integrate distribution initiatives into broader enterprise campaigns and communications.
• Define and track relevant metrics to assess the effectiveness of distribution marketing campaigns.
• Gather insights from sales leadership, agents, and performance data to refine strategy and improve outcomes.
• Contribute to performance reporting that ties marketing activity to business and sales impact.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Insurance or financial industry experience.
• 10+ years of demonstrated experience in strategic marketing and campaign development.
• Experience executing sales enablement strategies in a B2B or distribution-driven environment.
• A strong understanding of how marketing supports sales performance, agent engagement, and go-to-market execution.
• Experience working cross-functionally with sales teams and managing multiple stakeholders.
• Excellent collaboration, communication, and project management skills.
• Strong project management skills, including vendor/agency management and coordination across internal partners.
• Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution.
• Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support.
• Understanding of ethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies.
• Ability to work effectively in a fast-paced, high-performing team; excellent interpersonal and presentation skills.
• Ability to provide seamless, trustworthy, attentive, and resourceful (S.T.A.R.) customer service.

Qualifications

• Engages well with others and passionate about providing an exemplary customer experience.

Skills

• Strategic thinking and problem-solving skills.
• Strong analytical and data-driven approach.
• Effective communication and collaboration skills.
• Project management and organizational skills.
• Experience with AI and automation tools.

Benefits

WoodmenLife offers a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more. This includes:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Life insurance

Pay

Competitive compensation package based on experience and qualifications.

Schedule

This position is eligible for a hybrid or fully remote work schedule.