Director, Web and Organic Growth
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to include sections only if posting has real specific content for them.
We have "About The Role" heading in posting. That's about the role description. So we can map that to About the role
and put the prose.
Then there is a list of bullet points under "You’ll be successful in this role if…" which includes requirements/qualifications/skills. We need to split into appropriate sections: Requirements, Qualifications, Skills. The posting includes:
- You’ve spent 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent
- You’ve delivered demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). If you can point to organic traffic charts that go up and to the right and tell us exactly why, we want to talk.
- You have strong conversion chops. You've A/B tested landing pages, rebuilt funnels, and have strong opinions about what makes a vertical landing page convert. You can defend those opinions with data.
- You have fluency in GEO/AEO. Search is changing fast. You're already thinking about AI Overviews, LLM citations, and what discovery looks like in 2027.
- You are a strong writer. Not because you'll write every article, but because the brief is the artifact that determines whether content wins. Yours need to be excellent.
- Comfort partnering with lifecycle. This role is not a silo. The best work here happens at the seam between digital and lifecycle, and you should be excited about that.
- AI-native instincts. You should feel like this job is twice as possible with the AI tooling available today than it was two years ago.
These are more like qualifications/skills. We can categorize: Requirements (experience years, lead role), Qualifications (demonstrable wins, SEO, conversion, GEO/AEO, writing), Skills (partnering with lifecycle, AI-native instincts). But we need to avoid filler. Also there is a "Why Atticus" section describing company mission, etc. Not needed as a heading per list; but we could include as part of About the role? Probably not. The instruction says include a section only when posting has real specific content for it. The "Why Atticus" is not one of the prescribed headings; we could ignore or maybe treat as part of About the role? But we should not invent sections not listed. So we stick to the list.
Then there is "Salary and Benefits" section with details: competitive pay — including equity — and generous benefits: list of benefits. Also salary band $145k-$180k. So we can have Benefits and Pay sections.
We also have Location and remote info; not a heading in list; we could ignore or maybe put under Schedule? Not appropriate. Schedule not mentioned. So we omit Schedule.
Thus sections: About the role, Requirements, Qualifications, Skills, Benefits, Pay.
We need to use - for any list of duties/requirements/benefits. For prose, use
.
We need to preserve all substantive information; do not invent or summarize away detail. Remove boilerplate etc.
We need to include all substantive info from the posting relevant to those sections.
Let's extract:
About the role: The paragraph(s) under "About The Role". Let's copy:
"As the Head of Web and Organic Growth, you'll own our digital front door, including the homepage, vertical landing pages, our blog, and lead-magnets. You'll set the strategy to bring prospective clients to Atticus.com from organic and AI search. You’ll decide what they read, what they trust, and how they move from learning about Atticus to talking with one of our client advocates. You'll write the briefs that shape our blog content and the requirements that drive our SEO and GEO prominence. You'll work closely with our editorial team to commission content that ranks and genuinely helps people in need. This is a high-leverage seat. Our prospective clients often find us months or even years before they're ready to apply for benefits. Your job, together with our Growth Marketing and Product teams, is to make sure we're useful to them the entire time, so that when they're ready, Atticus is the obvious choice. As we expand into new verticals, you’ll partner with our vertical GMs and Growth Product team to evolve our core site experience into one that delivers for each of our vertical audiences."
That's the prose.
Now Requirements: The bullet list items that are requirements/experience: "You’ve spent 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent". Also maybe "You’ve delivered demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). If you can point to organic traffic charts that go up and to the right and tell us exactly why, we want to talk." That could be a qualification. But we can treat as requirement? Let's decide: Requirements: years experience, lead role. Qualifications: demonstrable wins, SEO, conversion, GEO/AEO, writing. Skills: partnering with lifecycle, AI-native instincts.
But we need to ensure we don't lose any detail. Let's list each bullet as
- under appropriate section.
Bullet list:
1. You’ve spent 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent
2. You’ve delivered demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). If you can point to organic traffic charts that go up and to the right and tell us exactly why, we want to talk.
3. You have strong conversion chops. You've A/B tested landing pages, rebuilt funnels, and have strong opinions about what makes a vertical landing page convert. You can defend those opinions with data.
4. You have fluency in GEO/AEO. Search is changing fast. You're already thinking about AI Overviews, LLM citations, and what discovery looks like in 2027.
5. You are a strong writer. Not because you'll write every article, but because the brief is the artifact that determines whether content wins. Yours need to be excellent.
6. Comfort partnering with lifecycle. This role is not a silo. The best work here happens at the seam between digital and lifecycle, and you should be excited about that.
7. AI-native instincts. You should feel like this job is twice as possible with the AI tooling available today than it was two years ago.
Now we need to assign to sections.
Requirements: maybe #1 only? Could also include #2 as requirement (demonstrable wins). But we can put #2 under Qualifications.
Qualifications: #2, #3, #4, #5 (demonstrable wins, conversion, GEO/AEO, writing).
Skills: #6, #7 (partnering with lifecycle, AI-native instincts).
Now Benefits: list from "Salary and Benefits": "Medical and dental insurance with 100% of employee premiums covered", "15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)", "Free membership to OneMedical", "$600/year reimbursable stipend for internet service", "$1,000 reimbursable stipend for education and training outside of work", "Up to $1,200/year student loan repayment assistance", "401(k) and optional HSA/FSA", "Humble, thoughtful, smart, fun colleagues". Also mention "competitive pay — including equity — and generous benefits". We'll keep those as bullet list.
Pay: "We anticipate the base salary band for this role will be between $145,000 to $180,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team."
We should not include filler like "commensurate with experience". Not present.
Now we need to output HTML fragment with
headings and
or
- .
We must not repeat job title as heading. Not needed.
We should not include any other headings like "About Atticus". Not in list, so omit.
We should not include location or remote info unless fits under Schedule (not present). So omit.
Now produce:
About the role
... (the paragraph)
Requirements
- You’ve spent 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent
Qualifications
- You’ve delivered demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). If you can point to organic traffic charts that go up and to the right and tell us exactly why, we want to talk.
- You have strong conversion chops. You've A/B tested landing pages, rebuilt funnels, and have strong opinions about what makes a vertical landing page convert. You can defend those opinions with data.
- You have fluency in GEO/AEO. Search is changing fast. You're already thinking about AI Overviews, LLM citations, and what discovery looks like in 2027.
- You are a strong writer. Not because you'll write every article, but because the brief is the artifact that determines whether content wins. Yours need to be excellent.
Skills
- Comfort partnering with lifecycle. This role is not a silo. The best work here happens at the seam between digital and lifecycle, and you should be excited about that.
- AI-native instincts. You should feel like this job is twice as possible with the AI tooling available today than it was two years ago.
Benefits
- Medical and dental insurance with 100% of employee premiums covered
- 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
- Free membership to OneMedical
- $600/year reimbursable stipend for internet service
- $1,000 reimbursable stipend for education and training outside of work
- Up to $1,200/year student loan repayment assistance
- 401(k) and optional HSA/FSA
- Humble, thoughtful, smart, fun colleagues
Pay
We anticipate the base salary band for this role will be between $145,000 to $180,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team.
Check for any missing substantive info: The "Why Atticus" section includes mission, B Corp, etc. Not part of headings; we could maybe include as part of About the role? But it's separate. The instruction says include a section only when posting has real
. We need to preserve all substantive information; do not invent or summarize away detail. Remove boilerplate etc. We need to include all substantive info from the posting relevant to those sections. Let's extract: About the role: The paragraph(s) under "About The Role". Let's copy: "As the Head of Web and Organic Growth, you'll own our digital front door, including the homepage, vertical landing pages, our blog, and lead-magnets. You'll set the strategy to bring prospective clients to Atticus.com from organic and AI search. You’ll decide what they read, what they trust, and how they move from learning about Atticus to talking with one of our client advocates. You'll write the briefs that shape our blog content and the requirements that drive our SEO and GEO prominence. You'll work closely with our editorial team to commission content that ranks and genuinely helps people in need. This is a high-leverage seat. Our prospective clients often find us months or even years before they're ready to apply for benefits. Your job, together with our Growth Marketing and Product teams, is to make sure we're useful to them the entire time, so that when they're ready, Atticus is the obvious choice. As we expand into new verticals, you’ll partner with our vertical GMs and Growth Product team to evolve our core site experience into one that delivers for each of our vertical audiences." That's the prose. Now Requirements: The bullet list items that are requirements/experience: "You’ve spent 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent". Also maybe "You’ve delivered demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). If you can point to organic traffic charts that go up and to the right and tell us exactly why, we want to talk." That could be a qualification. But we can treat as requirement? Let's decide: Requirements: years experience, lead role. Qualifications: demonstrable wins, SEO, conversion, GEO/AEO, writing. Skills: partnering with lifecycle, AI-native instincts. But we need to ensure we don't lose any detail. Let's list each bullet as
headings and
or
- .
We must not repeat job title as heading. Not needed.
We should not include any other headings like "About Atticus". Not in list, so omit.
We should not include location or remote info unless fits under Schedule (not present). So omit.
Now produce:
About the role
... (the paragraph)
Requirements
- You’ve spent 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent
Qualifications
- You’ve delivered demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). If you can point to organic traffic charts that go up and to the right and tell us exactly why, we want to talk.
- You have strong conversion chops. You've A/B tested landing pages, rebuilt funnels, and have strong opinions about what makes a vertical landing page convert. You can defend those opinions with data.
- You have fluency in GEO/AEO. Search is changing fast. You're already thinking about AI Overviews, LLM citations, and what discovery looks like in 2027.
- You are a strong writer. Not because you'll write every article, but because the brief is the artifact that determines whether content wins. Yours need to be excellent.
Skills
- Comfort partnering with lifecycle. This role is not a silo. The best work here happens at the seam between digital and lifecycle, and you should be excited about that.
- AI-native instincts. You should feel like this job is twice as possible with the AI tooling available today than it was two years ago.
Benefits
- Medical and dental insurance with 100% of employee premiums covered
- 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
- Free membership to OneMedical
- $600/year reimbursable stipend for internet service
- $1,000 reimbursable stipend for education and training outside of work
- Up to $1,200/year student loan repayment assistance
- 401(k) and optional HSA/FSA
- Humble, thoughtful, smart, fun colleagues
Pay
We anticipate the base salary band for this role will be between $145,000 to $180,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team.
Check for any missing substantive info: The "Why Atticus" section includes mission, B Corp, etc. Not part of headings; we could maybe include as part of About the role? But it's separate. The instruction says include a section only when posting has real