Director of Growth (SEO & Web)

Overview

Muck Rack is a leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. We combine an AI-powered, comprehensive, and integrated platform with media database, monitoring, and reporting to streamline the PR workflow.

About the role

We are seeking a confident and driven Director of Growth (SEO & Web) to lead our organic acquisition and website as a primary growth engine. The ideal candidate will own and scale Muck Rack's organic growth strategy, including SEO, GEO, and website performance.

Responsibilities

• Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO, and website performance
• Lead SEO & GEO including on-page optimization, technical SEO, site architecture, and generative engine optimization
• Partner closely with our content team to develop and scale high impact, search-driven content
• Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
• Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
• Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
• Drive conversion rate optimization (CRO) through experimentation, AB testing, and continuous iteration
• Collaborate with Product, Engineering, and Design to improve site performance and UX
• Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc.)
• Build and lead a high-performing team over time as the function scales

How success will be measured in this role

• Growth in organic traffic, SEO & GEO share of voice, and keyword rankings
• Increase in website conversion rates and pipeline generated from organic channels
• Measurable impact of SEO, GEO, and web initiatives on revenue and customer acquisition
• Execution of a high-quality experimentation roadmap with clear learnings and iteration
• Improvements in site health, performance, and technical SEO benchmarks
• Ability to scale repeatable, compounding growth programs

Qualifications

• 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
• Proven track record of scaling organic traffic and driving meaningful business outcomes
• Deep expertise in technical SEO, content strategy, and website optimization
• Strong understanding of how websites function as growth products (UX, CRO, information architecture)
• Experience partnering cross-functionally with Product, Engineering, and Content teams
• Highly analytical, with the ability to translate data into insights and action
• Comfortable operating both strategically and hands-on in a fast-moving environment
• Experience with experimentation frameworks and A/B testing tools
• Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)
• Proactively incorporate AI tools into day-to-day work to improve productivity and accelerate delivery

Interview Overview

• 30 minute interview with a member of our Talent Team
• A 1 hour zoom interview with the hiring manager
• Panel interviews with several team members, including a discussion of cross-departmental coordination and typical IT workloads
• 30 minute executive interview
• 30 minute Bar Raiser

Travel & Team Engagement Expectations

• This role requires up to 10% travel for team collaboration, customer engagements, and company events.
• Attendance at our annual company offsite (typically held in Mexico) is expected.

Salary

In the US, the base salary range for this role is $150,000–$180,000, depending on skills and experience. In addition, this role is eligible for an annual bonus. Total compensation for this role consists of base salary, bonus, and equity. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Benefits & Compensation

• Competitive geo-neutral pay in the U.S.
• Annual reviews to ensure equity and market alignment
• Standardized bonus or commission structure
• 401(k) with employer contributions
• Equity opportunities
• Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
• 100% premium coverage for individuals on high-deductible plans
• 24/7 Virtual Care and Employee Assistance Program
• Employer-funded HSA contributions and other pre-tax benefits
• Quarterly wellness stipend and free Headspace subscription
• 4+ weeks of PTO, plus paid sick and mental health days
• 13 paid holidays with the option to swap for personal days
• Up to 16 weeks of fully paid parental leave
• Bi-annual performance reviews, team workshops, and leadership training
• Unlimited access to Coursera and O'Reilly
• 2 additional PTO days annually for learning and development

Company Culture

• Remote Work, Forever
• Transparent & Fair Compensation
• Health & Wellness
• Time Off & Family Benefits
• Learning and Development
• Inclusive, Customer-First Culture