Director of SEO

About the role

The Director of SEO will lead the SEO department at DealerOn, an online marketing company serving automotive dealerships in North and South America. With a focus on streamlining the car buying process, DealerOn has grown rapidly, appearing on the Inc. 5000 list of fastest-growing companies six years in a row.

Responsibilities

• Establish, monitor, and maintain KPIs, metrics, and quality controls for all initial and recurring tasks completed by SEO Managers
• Hire, terminate, and oversee employees within the department
• Adhere to Departmental budgeting requirements
• Address challenging situations with clients and deescalate client related fires
• Responsible for ongoing strategy for growth and retention of all clients
• Lead monthly audits on all work being performed on the SEO team
• Run client demos partnering with the Sales team
• Perform SEO audits on potential client sites
• Manage communications across DealerOn departments
• Keep key stakeholders abreast of progress and KPIs
• Oversee, develop, and perform ongoing training for the SEO team

Requirements

• Bachelor’s Degree or equivalent industry-specific experience
• 8 years local SEO experience
• 4 years of experience managing SEO and Digital marketing teams
• Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
• Working HTML and CSS knowledge
• Proficient in Adobe and Microsoft Suites (Word/Excel/Photoshop)
• Experience with SEO/Site auditing tools (Screaming Frog)
• Excellent content writing and content editing ability
• Proficient in Google Analytics and data analysis

Preferred Skills/Experience

• 15 years’ experience in field or career
• Advanced experience in Local SEO
• Ability to confidently communicate with automotive dealers
• Experience managing processes for a large team of SEO and digital marketing Consultants

Benefits and Perks

• Medical, dental, and vision insurance
• Company matched 401K plan
• Flexible PTO + Sick Leave
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long-term/short-term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account

Pay and Schedule

The targeted salary range for this position is $106,400 - $161,400. The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility.

Schedule

This position is open to US residents only and is remote (United States).