Director of Growth (SEO & Web)

Overview

Muck Rack is a leading SaaS platform for public relations and communications professionals. The Director of Growth (SEO & Web) will own and scale Muck Rack's organic acquisition and website as a primary growth engine.

Responsibilities

• Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
• Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
• Partner closely with our content team to develop and scale high impact, search driven content
• Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
• Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
• Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
• Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
• Collaborate with Product, Engineering and Design to improve site performance and UX
• Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
• Build and lead a high-performing team over time as the function scales

Qualifications

• 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
• Proven track record of scaling organic traffic and driving meaningful business outcomes
• Deep expertise in technical SEO, content strategy, and website optimization
• Strong understanding of how websites function as growth products (UX, CRO, information architecture)
• Experience partnering cross-functionally with Product, Engineering, and Content teams
• Highly analytical, with the ability to translate data into insights and action
• Comfortable operating both strategically and hands-on in a fast-moving environment
• Experience with experimentation frameworks and A/B testing tools
• Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)
• Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery