Director, Venue Marketing, South Region

Responsibilities

• Lead South Region venue marketing strategy and team across Dallas and Atlanta locations, including media planning and promotional strategy aligned with corporate marketing standards
• Define and execute the go-to-market strategies for both Dallas and Atlanta venues, including the development of key local partnerships in each market
• Collaborate with advertising partners and internal digital media teams to secure market-specific media aligned with overall strategy
• Partner with local operations teams at both venues to manage the success of events across the South Region
• As the primary point of contact for Communications needs across the South Region’s Dallas and Atlanta venues, in line with goals outlined by the Cosm Communications team
• Establish and streamline workflows with Creative Services, Communications, and Operations to ensure effective event promotion across owned channels
• Identify and activate strategic marketing partnerships to increase venue visibility and audience reach
• Build and maintain relationships with municipalities, community organizations, local youth sports, schools, and other civic organizations which may be appropriate across the South Region’s Dallas/Fort Worth and Atlanta metropolitan areas
• Partner with the regional sales teams at both venues to generate leads for events, group bookings, and school partnerships
• Deliver marketing performance recaps and insights, using data to optimize future campaigns
• Build the marketing database with local influencers, repeat customers, and known affinity groups
• Manage quarterly budgets and track annual performance against growth targets
• Develop and execute community engagement programs (e.g., local nights, neighborhood partnerships, cultural events) to drive repeat visitation
• Create opportunities for local creators, artists, and small businesses to participate in venue programming and events
• Collaborate with local influencers and community leaders to build authentic, grassroots awareness
• Implement feedback loops (surveys, local advisory groups, event feedback) to ensure programming resonates with the surrounding community

Qualifications

• Bachelor’s degree in Marketing or related field
• 10+ years of progressive Marketing experience, including a minimum of 5 years of experience directly managing a team
• Minimum of 7+ years of experience in event marketing within an entertainment, sports, or public assembly facility setting
• Deep understanding of the Dallas/Fort Worth and Atlanta markets
• Strong organizational skills and attention to detail
• Experience partnering with a Comms team or managing local media relationships
• Ability to work daytime, evening, and weekend hours, based on the needs of daily business operations
• Ability to work in a fast-paced and high-pressure team setting
• Ability to troubleshoot and solve problems independently
• Excellent communication skills, both verbal and written