Sr. Event Marketing Director

About the role

Nova Sky Stories is seeking a Senior Event Marketing Director to own the strategy and execution that fills seats at our touring experiences around the world. This leader will be responsible for developing integrated marketing campaigns that drive ticket sales, maximize attendance, and build long-term audience demand across Nova's growing portfolio of live entertainment experiences.

Responsibilities

• Own the end-to-end marketing strategy for Nova's touring shows, with accountability for ticket sales, attendance, and campaign performance.
• Develop and execute integrated marketing campaigns across paid media, digital marketing, partnerships, PR, social media, email, influencer marketing, and local market activations.
• Lead media planning, buying strategy, budget allocation, and performance optimization to maximize return on marketing investment.
• Partner with Brand Marketing, Creative, Sales, Production, and external venue or ticketing partners to launch successful campaigns in every market.
• Analyze campaign performance, audience insights, pricing trends, and sales data to continuously improve marketing effectiveness and customer acquisition.
• Build repeatable marketing frameworks that can scale globally while allowing flexibility for local market needs.
• Own relationships with external agencies, media partners, promoters, and ticketing platforms to ensure flawless campaign execution.
• Stay deeply involved in campaign execution while continually testing new channels, technologies, and audience growth strategies.

Requirements

• 10–15+ years of experience owning event marketing, experiential marketing, live entertainment marketing, or touring event marketing.
• Proven success developing and executing marketing campaigns that drive ticket sales, attendance, and revenue growth for live entertainment or consumer events.
• Strong experience managing large paid media budgets across digital, social, search, display, out-of-home, radio, television, and other marketing channels.
• Deep understanding of customer acquisition, audience segmentation, CRM, marketing analytics, attribution, and campaign optimization.
• Experience working with ticketing platforms, venue partners, promoters, and external marketing agencies.
• Highly analytical with the ability to translate marketing performance into business outcomes and revenue growth.
• Exceptional project management and cross-functional leadership skills with the ability to thrive in a fast-paced, high-growth environment.