Sr. Event Marketing & Experience Director

About the role

Nova Sky Stories is seeking a Senior Event Marketing & Experience Director to own the strategy and execution that fills seats at our touring experiences around the world. This leader will be responsible for developing integrated marketing campaigns that drive ticket sales, maximize attendance, and build long-term audience demand across Nova's growing portfolio of live entertainment experiences.

Responsibilities

• Own the end-to-end marketing strategy for Nova's touring shows, with accountability for ticket sales, attendance, and campaign performance.
• Develop and execute integrated marketing campaigns across paid media, digital marketing, partnerships, PR, social media, email, influencer marketing, and local market activations.
• Lead media planning, buying strategy, budget allocation, and performance optimization to maximize return on marketing investment.
• Partner with Brand Marketing, Creative, Sales, Production, and external venue or ticketing partners to launch successful campaigns in every market.
• Analyze campaign performance, audience insights, pricing trends, and sales data to continuously improve marketing effectiveness and customer acquisition.
• Create scalable marketing playbooks that can scale globally while allowing flexibility for local market needs.
• Own relationships with external agencies, media partners, promoters, and ticketing platforms to ensure flawless campaign execution.
• Stay deeply involved in campaign execution while continually testing new channels, technologies, and audience growth strategies.

Requirements

• 10–15+ years of experience owning event marketing, experiential marketing, live entertainment marketing, or touring event marketing.
• Proven success developing and executing marketing campaigns that drive ticket sales, attendance, and revenue growth for live entertainment or consumer events.
• Strong experience managing large paid media budgets across digital, social, search, display, out-of-home, radio, television, and other marketing channels.
• Deep understanding of customer acquisition, audience segmentation, CRM, marketing analytics, attribution, and campaign optimization.
• Experience working with ticketing platforms, venue partners, promoters, and external marketing agencies.
• Highly analytical with the ability to translate marketing performance into business outcomes and revenue growth.
• Exceptional project management and cross-functional leadership skills with the ability to thrive in a fast-paced, high-growth environment.

Qualifications

• Proven track record of success in the live entertainment industry.
• Experience marketing global or multi-city touring productions, entertainment brands, or destination-based experiences.
• Experience launching new markets and developing localized marketing strategies across multiple regions.
• Familiarity with audience growth platforms, CRM automation, marketing attribution tools, and ticketing analytics.
• Entrepreneurial mindset with a willingness to be hands-on, solve problems quickly, and continuously improve marketing performance.
• Creative thinker who combines storytelling with data-driven decision making to deliver measurable business results.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and collaboration abilities.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Knowledge of marketing automation tools and CRM systems.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with company matching.
• Flexible PTO and paid sick leave.
• Paid parental leave.
• Company-paid holidays.
• Equity opportunities for eligible employees.

Pay

Salary Range: $190,000 to 220,000 USD

Schedule

Full-time position.