Director, UX & Product Design

Goals

• Sets and maintains personal development goals and works with leadership to set team goals
• Helps direct reports with setting and maintaining personal development goals and provides feedback on progress to goals through review process
• Provides discipline expertise and leadership to help meet department and company goals and KPIs

Managing Work, Projects, and Policies

• Mets deadlines once agreed upon; ensures teams and directs also meet deadlines
• Provides regular status updates through appropriate channels
• Successfully leads multiple tracks of work at once
• Works based on priorities and ensures teams and direct reports are clear on their own priorities
• Accepts critique and critiques work of others in a helpful and professional manner
• Communicates in a timely and appropriate manner

Executing and Supporting Design

• Produces sketches, wireframes, personas, journey maps, flows, designs, motion specs, prototypes and/or presentations as needed to communicate experience design
• Produces both innovative high-level design concepts as well as development-ready designs with specifications
• Ensures a quality experience on live digital products by participating in the user acceptance testing process
• Employ prototyping, user testing and research to inform your design work and thinking
• Presents and clearly communicates design solutions and rationale
• Engages in critiques as well as share new learnings and case studies
• Manages and contributes to the evolving design system
• Challenges existing processes with new ways for the team to be more effective
• Create and maintain design documentation

Revenue Strategy Design Leadership

• Shape and evolve the experience vision for Revenue Strategy products, aligning design decisions across the domain, supporting OKRs and economic outcomes
• Lead design thinking for complex Revenue Strategy decisions, balancing usability with analytical rigor
• Ensure experiences across products reflect a shared mental model for how revenue decisions are made
• Partner with Product and Revenue leaders to influence roadmaps, prioritization, and tradeoff decisions

Leadership & Management

• Leads work done by both internal associates and external vendors
• Manages vendor relationships
• Provides oversight and leadership for multiple tracks of work, providing quality feedback to both internal associates and vendor resources to move design work forward
• Thinks and works at both the strategic and executional levels; sees both the “forest” and the “trees” and guides teams accordingly

Demonstrating and Applying Discipline Knowledge

• Where appropriate, communicates through rapid hand sketched interfaces and flows rather than more time-consuming deliverables.
• Provides subject matter expertise on key functional systems to help shepherd strategic initiatives from idea to feasible implementation
• Provides subject matter expertise on Associate Experience including associate needs and interactions to ensure optimal infusion throughout digital products
• Provides information architecture / user experience / visual design oversight through review and critique for all products to promote a cohesive user experience
• Produces both innovative high-level design concepts / strategy visualizations as well as development-ready designs with specifications
• Partners closely with the Customer User Experience to ensure continuity across Customer and Associate channels, where applicable.
• Works collaboratively with other sub-disciplines in User Experience as well as other teammates across the organization
• Keeps skills up-to-date on industry trends and applies new knowledge to job, identifying strategic opportunities for competitive advantages through those findings

Measurement and Analytics

• With an evidence-based mindset, stays focused on continuously improving and re-evaluating the best business and user experience solutions across all channels and products
• Comfortable with multiple qualitative and quantitative research methods, like surveys, usability testing, multivariate testing, A/B testing, etc.
• Ability to take qual/quant dashboards/results and translate into an actionable design strategy
• Uses tracking, metrics, segment data, and user research to inform design decisions
• Collaborates with product managers to ensure priorities align with business objectives and KPIs
• Uses various user research methodologies to get design feedback and iterates designs based on findings
• Breaks down designs into options/variables for A/B or multi-variate testing

Demonstrating and Applying Technical Knowledge

• Understands web technologies and principles— like responsive design, front-end markup and libraries such as HTML, CSS, JavaScript, jQuery and Ajax methods, plus Content Management Systems, Web Services, Salesforce, and APIs—and uses this knowledge in collaboration with developers
• Understands underlying technologies behind guest communications (email and chat), guest services (check-in/out, service requests, shuttle service), venue applications (dining, spa, golf), guest room entertainment, smart screens, property portal and internet services, etc. and uses this in collaboration with developers and operations teams working on related business processes
• Expertise level understanding of design tools such as Figma, Sketch and Invision DSM and uses this knowledge in extending and maintaining a Design System
• Keeps technical knowledge up-to-date and applies new knowledge to job