Director – US Oncology - GI Marketing

About the Role

Challenging. Meaningful. Life-changing. Working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department—from optimizing a production line to the latest breakthroughs in cell therapy. This is work that transforms the lives of patients and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services, and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Responsibilities

• Lead development of integrated brand strategies across hepatocellular carcinoma (HCC), colorectal cancer (CRC), and upper gastrointestinal (UGI) indications, ensuring alignment to portfolio and enterprise priorities.
• Translate clinical data, competitive dynamics, and customer insights into clear strategic direction and growth opportunities.
• Drive annual brand planning, long-range forecasting inputs, and lifecycle management strategy across indications.
• Identify key opportunities and barriers across lines of therapy and tumor types, shaping proactive strategic responses.
• Oversee development and execution of HCP (and where applicable, patient) marketing strategies, including omnichannel engagement plans.
• Ensure flawless execution of key tactics, from concept through approval and deployment, in partnership with agency and internal stakeholders.
• Champion data-driven optimization of marketing programs, leveraging analytics and performance insights.
• Lead interpretation of primary and secondary market research to identify evolving customer needs and market trends.
• Continuously monitor competitive landscape and treatment paradigm shifts to inform strategy and messaging.
• Synthesize insights into clear, compelling recommendations that influence cross-functional decision making.
• Serve as a key integrator across matrix partners including Medical Affairs, Sales, Access, Regulatory, and Analytics to ensure aligned strategy and execution.
• Lead cross-functional initiatives and governance forums, ensuring clarity of priorities and accountability.
• Build strong partnerships with field teams to ensure insights are incorporated into strategy and execution.
• Engage with key opinion leaders (KOLs) to inform strategy and ensure relevance of messaging and positioning.
• Represent the GI franchise internally and externally, including at congresses and key strategic forums.
• Lead, develop, and mentor a high-performing marketing team, fostering a culture of accountability, innovation, and collaboration.
• Provide strategic oversight and coaching to direct and indirect reports.
• Drive strong team engagement and cross-functional connectivity.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• 8–12+ years of relevant pharmaceutical/biotech marketing experience, with significant oncology experience strongly preferred.
• Demonstrated experience leading brand strategy and execution within complex, competitive markets.
• Deep understanding of oncology landscape, including clinical data interpretation and treatment paradigms.
• Proven ability to lead cross-functional teams and influence without authority in a matrix environment.
• Strong analytical and strategic thinking skills, with ability to translate insights into action.
• Excellent executive communication and storytelling capabilities.
• Experience managing agency partners and external vendors.
• Experience in hematology or oncology pharmaceutical marketing.
• Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies.
• Experience in utilizing primary and secondary market research to inform strategy.
• Strong financial acumen with experience in budget management.

Pay

Princeton - NJ - US: $202,030 - $244,810. The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life Benefits Include Paid Time Off:
  • US Exempt Employees: flexible time off (unlimited, with manager approval), 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees).
  • Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays.
  • Based on eligibility, additional time off may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs, and an annual Global Shutdown between Christmas and New Year's Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

Schedule

This role follows an occupancy structure that determines where work is conducted:

• Site-essential roles: Require 100% of shifts onsite at your assigned facility.
• Site-by-design roles: May be eligible for a hybrid work model with at least 50% onsite at your assigned facility. Onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive company culture.
• Field-based and remote-by-design roles: Require the ability to physically travel to visit customers, patients, or business partners and to attend meetings on behalf of BMS as directed.