Director – US Oncology - GI Marketing

About the role

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Responsibilities

• Lead development of integrated brand strategies across HCC, CRC, and UGI indications, ensuring alignment to portfolio and enterprise priorities
• Translate clinical data, competitive dynamics, and customer insights into clear strategic direction and growth opportunities
• Drive annual brand planning, long-range forecasting inputs, and lifecycle management strategy across indications
• Identify key opportunities and barriers across lines of therapy and tumor types, shaping proactive strategic responses
• Oversee development and execution of HCP (and where applicable, patient) marketing strategies, including omnichannel engagement plans
• Achieve flawless execution of key tactics, from concept through approval and deployment, in partnership with agency and internal stakeholders
• Lead data-driven optimization of marketing programs, leveraging analytics and performance insights
• Synthesize insights into clear, compelling recommendations that influence cross-functional decision making
• Serve as a key integrator across matrix partners including Medical Affairs, Sales, Access, Regulatory, and Analytics to ensure aligned strategy and execution
• Lead cross-functional initiatives and governance forums, ensuring clarity of priorities and accountability
• Build strong partnerships with field teams to ensure insights are incorporated into strategy and execution
• Engage with key opinion leaders (KOLs) to inform strategy and ensure relevance of messaging and positioning
• Represent the GI franchise internally and externally, including at congresses and key strategic forums
• Lead, develop, and mentor a high-performing marketing team, fostering a culture of accountability, innovation, and collaboration
• Drive strong team engagement and cross-functional connectivity

Qualifications & Experience

• Bachelor’s degree required; MBA or advanced degree preferred
• 8–12+ years of relevant pharmaceutical/biotech marketing experience, with significant oncology experience strongly preferred
• Demonstrated experience leading brand strategy and execution within complex, competitive markets
• Deep understanding of oncology landscape, including clinical data interpretation and treatment paradigms
• Proven ability to lead cross-functional teams and influence without authority in a matrix environment
• Strong analytical and strategic thinking skills, with ability to translate insights into action
• Excellent executive communication and storytelling capabilities
• Experience managing agency partners and external vendors
• Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies
• Experience in utilizing primary and secondary market research to inform strategy
• Strong financial acumen with experience in budget management