Director, Theme Park Marketing, COTALAND

Campaign Execution & Marketing Operations

Lead the day-to-day execution of integrated marketing campaigns across digital, social, paid media, PR, and on-site activations
Oversee the rollout of campaigns supporting ride launches, seasonal events, ticket products, and park experiences
Ensure all marketing initiatives are delivered on time, on brand, and aligned with overall business objectives
Manage campaign calendars, asset pipelines, and cross-functional coordination with internal teams and partners

In-Park & Experiential Marketing

Partner with operations and entertainment teams to bring marketing to life inside the park through signage, moments, and guest-facing touchpoints
Develop and execute content-driven experiences that enhance the guest journey and drive shareability
Oversee on-site activations, promotions, and special event marketing that create energy and repeat visitation

Content, Social & Brand Execution

Lead the development and execution of always-on content strategies across social, video, and digital platforms
Ensure a consistent, high-quality brand presence across all channels, with a strong focus on family-friendly, high-energy storytelling
Collaborate with creative teams and partners to produce compelling content that drives awareness and engagement

Budget Management & Performance Optimization

Manage and track assigned marketing budgets, ensuring efficient allocation across campaigns and channels
Monitor campaign performance and optimize based on data, insights, and ROI metrics
Work closely with agency partners and internal stakeholders to adjust spend and strategy based on performance

Team Leadership & Cross-Functional Collaboration

Lead and mentor a growing marketing team, ensuring strong execution and accountability
Serve as the primary day-to-day point of contact for agency partners, vendors, and internal departments
Collaborate with ticketing, operations, group sales, and partnerships teams to support revenue-driving initiatives