Director of Marketing, Minecraft Entertainment & Experiences

Responsibilities

• Lead End-to-End Brand Management and Marketing Across the Pillar
• Serve as the senior brand and marketing owner across the full portfolio - films, series, theme park lands, and location-based and live experiences - ensuring each is positioned, launched, and managed to a single franchise standard from greenlight through long-tail.
• Serve as the senior, hands-on marketing counterpart to studio and production company partners – producers, creative leads, distributors, streamers, experience operators, licensees, agencies, and regional partners.
• Orchestrate business, product, creative, PR, IMC, regional, and retail teams - alongside studio and production company partners - so every moment lands as one connected franchise beat.
• Grow the Connected Minecraft Universe
• Connect Entertainment & Experiences into the broader franchise - game, consumer products, in-game partnerships, and media promotions - partnering closely with the promotions and partnerships pillar to extend the reach and impact of every property.
• Enable the ecosystem so each piece of content and experience drives measurable lift back to the franchise and deepens audience engagement with the Minecraft universe.
• Build & Scale New Operating Model And Capabilities
• Establish new and repeatable planning rhythms, briefing models, launch-readiness frameworks, partner governance, and agency/vendor approaches that enable high-quality execution at global scale across the portfolio.
• Build the org, capabilities, and ways of working needed to scale globally and regionally.

Qualifications

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
• OR equivalent experience.
• 4+ years people management experience or indirect people management experience (or virtual teams)
• Preferred Qualifications
• 12+ years of marketing leadership experience, including entertainment IP and large-scale consumer-facing brands.
• Director-level leader with end-to-end ownership of brand strategy and execution across content and experiential formats.
• Proven team builder and organizational leader, with a track record developing high-performing, diverse marketing teams.
• Experience leading complex partner ecosystems (studios, producers, distributors, licensees, agencies, operators).
• Global, cross-functional leadership, aligning business, product, creative, PR, regional, and partners to drive impact.
• Executive presence and stakeholder influence in highly matrixed organizations.
• Marketing operator, with experience building/scaling operating models, governance, and launch frameworks.
• Experience with Marketing theatrical and/or episodic content and/or live, location-based experiential marketing (theme parks, attractions) across the full lifecycle.
• Experience building connected franchise ecosystems across content, experiences, products, and partnerships.
• Experience partnering with creative IP owners, talent, and producers to deliver audience-facing work