Director Technical Product – CRM & Order Management

Main Responsibilities

• Define and own the enterprise CRM and Order Management product strategy and multi-year roadmap, aligning with corporate growth, retail media monetization strategy, and digital transformation priorities.
• Lead a portfolio of CRM and OMS products and platforms, including advertiser/agency CRM, ad order management, deal/IO workflows, advertiser onboarding, billing and reconciliation, and closed-loop measurement integration.
• Make automation a first-class product outcome: design self-serve and straight-through order-to-cash flows that minimize manual handoffs, eliminate duplicate data entry, and automate quoting, order capture, approvals, trafficking, billing, and reconciliation across the campaign lifecycle.
• Systematically identify and remove manual, repetitive tasks from sellers and ad operations—replacing spreadsheets, swivel-chair work, and manual data re-keying with automated, integrated workflows—so the team's time shifts toward advertisers and revenue.
• Serve as the executive product leader across the retail media commercial stack, partnering with senior leaders in Sales, Ad Operations, Technology, Finance, Legal, and Data/Privacy.
• Drive large-scale transformation initiatives, including modernization of legacy order management systems and expansion of omni-channel selling capabilities (e.g., self-serve order flows, automation, managed-service tooling).
• Ensure compliance with all relevant requirements (data privacy and governance such as CCPA/GDPR, clean rooms and retail media data ethics, brand safety, and financial controls/SOX for billing and revenue recognition), embedding privacy, security, and trust into all product decisions.
• Oversee integration strategy across Salesforce CRM, OMS, ad servers/DSP/SSP, billing/ERP/finance systems, and retail media network platforms.
• Establish and track portfolio-level KPIs (revenue growth, order throughput, time-to-launch, billing accuracy, sales productivity, advertiser retention, fill rate, operational efficiency, automation/straight-through-processing rate, reduction in manual seller and ad-ops effort, and margin performance).
• Lead and develop a high-performing team of product managers and cross-functional leaders, building strong product management discipline and talent pipelines.
• Drive vendor and partner strategy, including strategic partnerships, contract negotiation, and build vs. buy decisions.
• Influence and communicate effectively at the executive level, providing clear visibility into strategy, progress, risks, and outcomes.

Requirements

• 12-15 plus years of product management experience, with significant experience in senior leadership roles managing leaders and large product portfolios.
• Deep experience in retail media, ad tech, martech, or commerce platforms, ideally spanning CRM and order management/order-to-cash systems.
• Strong understanding of end-to-end ad sales operations, order/billing workflows, and the data privacy and financial-controls landscape.
• Proven success leading enterprise-scale digital transformation and modernization initiatives, including automating workflows and removing manual operational work at scale.
• Demonstrated ability to operate at both strategic and operational levels, driving alignment across complex organizations.
• Exceptional executive presence, influence, and stakeholder management skills.
• Strong financial and business acumen, with experience managing large budgets and ROI-driven investments.

Preferred

• Hands-on experience with Salesforce CRM (and related order management/CPQ/billing capabilities).
• Direct experience in a retail media network or ad sales platform environment.