Director-System Marketing

About the Role

The Director of System Marketing leads the strategy and execution of marketing initiatives that drive growth, strengthen brand preference, and advance organizational priorities across IU Health. This leader oversees three key areas of responsibility: Service Line Marketing, Indianapolis Metro Regional Marketing, and Destination Health Marketing, ensuring alignment between enterprise growth objectives, local market needs, and IU Health's nationally recognized clinical programs.

The Director partners with executive, operational, physician, and regional leaders to align marketing strategies with organizational priorities and growth objectives. This leader provides strategic direction and oversight for service line, regional, and destination health marketing, ensuring brand plans, campaigns, and marketing investments effectively support system and regional goals.

Responsibilities include establishing marketing priorities, guiding annual planning processes, overseeing budget and resource allocation, monitoring performance, and ensuring alignment across teams, agencies, and stakeholders. The Director leads and develops a high-performing marketing team, fostering a culture of collaboration, accountability, innovation, and continuous growth. This leader is accountable for delivering measurable results in growth, patient and referring provider engagement, brand strength, and market performance.

Key Relationships

Reports to: Executive Director-Marketing

Requirements

• Bachelor’s Degree (required); Master’s Degree (preferred). Degree in Marketing, Health Administration, Business Administration, or related field.
• 7-10 years of relevant experience including significant experience leading brand strategy.
• 3+ years of direct supervisory leadership experience in a healthcare-related industry.
• Leadership experience in a matrix organization and complex work environment.
• Knowledge of state and national regulatory agency guidelines.

About Indiana University Health

Indiana University Health is the largest health system in Indiana with nearly 40,000 team members, 15 hospitals, and $8.64 billion in operating revenue. The system’s programs in cancer, cardiovascular, neuroscience, orthopedics, pediatrics, and transplants have received national recognition for quality patient care. IU Health, in partnership with the Indiana University School of Medicine, brings together highly skilled physicians, researchers, and educators to provide world-class care for children and adults and improve the health of patients and communities across Indiana.