Director Marketing
About the role
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.
The Director of Marketing will lead the marketing plan development and execution of BBU’s Brand businesses. The candidate will create the strategies for the brands, position and market the brands, create an innovation pipeline for the brands, and manage key initiatives.
Responsibilities
- Develop and execute brand planning and marketing mix elements for the Brand.
- Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3-5 years.
- Advance current new items/projects from current positions to commercialization.
- Track in-market programs of recent new item launches for all U.S. product segments.
- Assess global new products and assess value / potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands.
- Lead work streams and collaborates with Business Units and Group functions.
- Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
- Lead brand management team through critical thinking, strategic decision making, and personal growth development.
Requirements
- Bachelor’s Degree required.
- MBA Preferred.
- Fluency in the Spanish language is preferred, but not required
- A minimum of 10+ years’ experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing).
- Experience managing multiple direct reports.
- Project management skills.
- Ability to lead cross-functional partners.
- Technical experience a plus (baking background).
- Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category.
- Candidate must have strong communication skills.
Qualifications
The ideal candidate will have strengths in product conceptualization, creative problem solving and strategic customer and operations collaboration. They will be able to leverage fiscal resources, personnel talents and technology to implement solutions.
Skills
Key Behavioral Competencies include:
- Strategic Leadership: Translates market, consumer, and business insights into clear, multi-year brand and portfolio strategies that drive growth.
- Cross-Functional Leadership: Aligns diverse stakeholders (Sales, Finance, R&D, Operations) to deliver integrated business outcomes.
- Talent Development: Recruits, coaches, and develops strong marketing talent; builds a pipeline of future leaders.
- Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities
- Leadership Competencies: Situational Adaptability, Drives Engagement, Ensures Accountability, Manages Complexity
Benefits
- Competitive pay
- Comprehensive Benefits Package
- Paid Time Off
- 401k & Company Match
Pay
Salary Range: $151,300 - $211,800
Annual Bonus Eligibility