Director Strategy - Brand (Health)

About the role

A strategic and insightful Director, Strategy and Insights, to lead research initiatives and launch projects. The ideal candidate will have a deep understanding of the healthcare industry, a passion for uncovering consumer insights, and a proven ability to translate complex information into actionable strategies. We seek a collaborative leader who can guide and mentor junior strategists, work effectively with creative teams, and build strong client relationships.

Responsibilities

• Lead and supervise junior strategists in developing comprehensive customer journeys, uncovering marketing and communication opportunities around key pain points.
• Guide junior strategists through the research process, from setting clear objectives to selecting appropriate methodologies and ensuring robust analysis.
• Structure research design to meet project needs and ensure key insights and implications are identified and clearly communicated.
• Guide junior strategists in developing analytical frameworks and pressure-test their analyses, ensuring actionable implications and recommendations.
• Craft insights that can unlock behavior changes, inform brand positioning, and drive creative "sparks."
• Partner with Medical Strategy to develop a deep understanding of mechanisms of action (MOAs), potential benefits, reasons to believe (RTBs), and points of differentiation.
• Independently craft compelling and differentiated positioning statements.
• Participate in and lead positioning workshops with clients, effectively communicating complex information and building consensus.
• Collaborate with the Creative Director and Medical Strategy to prepare background briefing documents that provide context and strategic direction for creative development.
• Lead junior strategists in formulating objectives, ideating approaches, and developing pre-reads and exercises.
• Lead all background analyses and research for pitches, generating customer insights and developing compelling story arcs.
• Prepare critical elements/sections of the pitch deck.

Requirements

• 5-7 years of experience in market research and strategic planning, with a demonstrated focus on the healthcare industry.
• Proven experience in leading and managing research projects, from ideation to execution and reporting.
• Strong analytical and problem-solving skills, with the ability to synthesize complex information and develop actionable insights.
• Experience in developing customer journeys, identifying pain points, and uncovering customer attitudes and behaviors.
• Expertise in crafting compelling positioning statements and creative briefs.
• Excellent communication and presentation skills, with the ability to effectively convey strategic recommendations to clients and internal teams.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, for creating presentations and analyzing data.
• HCP and DTC marketing agency experience.
• Brand launch experience is preferred.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.

Qualifications

• Master's degree in a relevant field such as marketing, communications, psychology, or a related discipline.
• Proven leadership experience in a similar role.
• Ability to work independently and as part of a team.
• Strong interpersonal and communication skills.
• Passion for healthcare and a commitment to making a positive impact.

Skills

• Strategic thinking and problem-solving.
• Research and data analysis.
• Customer journey mapping.
• Positioning statement development.
• Client relationship management.
• Collaborative leadership.
• Effective communication.

Benefits

Competitive benefits package, including full-time health coverage options, a generous 401k match, and flexible work arrangements. Click here for more details.

Pay

$75,000—$180,000 USD

Schedule

Hybrid work schedule, with teams in the office an average of four days a week.